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Chapter 2 College and Amateur Sports Flashcards | StudBud
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Chapter 2 College and Amateur Sports
Chapter 2 College and Amateur Sports
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Answers
1
NCAA stands for
National Competitive Athletic Association
Natural Collegiate Athletic Association
National Collegiate Athletic Association
National Collegiate Athletic Administraton
2
Psychographics are:
Mental awareness of a product's price
Attitudes, opinions, or lifestyle a customer may have
IQ of a specific market
Physical characteristics of a market
3
A form of segmentation that divides the market based on customer location
psychographic
behavioral
demographics
geographic
4
Promotional giveaways are only beneficial to the sports franchise and NOT the sponsor
True
False
5
All of the following benefit from college and amateur sports except
Restaurants
Hotels
Banks
Gas Stations
6
How can the media and winning teams have an influence on the popularity of a sport?
All of these
Increase sales
Create negative impacts on school
Increase gambling
7
Women's college athletics has lost momentum in the last few years?
True
False
8
What is Sports Licensing?
Supporting an event
Percentage of actual sales
Process of creating and managing contracts
Team/athlete legally give companies a license to use their name
9
What is product usage in terms of market segment?
How the product is used
How much fans use the product
Who uses the product
When the product is used
10
Promotional licencing is the umbrella term for…
Leveraging
Intellectual Property right
Sponsorship
Experiential marketing
11
College athletic conferences were based on states within close proximity, this is an example of
psychographics
geographics
geometry
demographics
12
The NCAA was only established to have the two best teams compete at the end of their season.
True
False
13
Amatuer sports...
do not include NCAA athletes
are sports in which participants play for enjoyment with payment
are also known as professional sports
are sports in which participants play for enjoyment without payment
14
Preseason ranking of college football teams influence which games are shown on television.
True
False
15
Sources of logo/brand licensing include:
All of the above
Owners, players, and coaches
Logos, marks, nicknames, and mascots
Rivalries and stats
16
Are college athletes permitted to receive money besides scholarships to play a sport?
No
Yes
17
What is an example of geographic segmentation?
Attitudes
Regions
Religion
Loyalty
18
Demographic segmentation is breaking up market by:
Location
What you do
Age, race, gender, religion, income level, etc.
Attitudes and beliefs
19
Who governs all of college sports conferences?
NAACP
AAU
NCAA
NCAAA
20
Towel giveaways, lucky seat giveaways, door giveaways are all examples of:
On-field promotions
Media promotions
Sales promotion
Event promotions
21
High rankings for college sports teams ____
have no impact for the season
provide excellent promotion & visibility for the team
means they do not have to practice as hard
make it hard to find them on TV
22
Businesses that place ads in college football programs are using the sport as a:
Delivery system
Pricing technique
Promotion
Publicity medium
23
Sports promotion is not concerned with generating sales.
True
False
24
NCAA guidelines/rules regulate all the following areas in college sports except
Recruitment
Academic Dishonesty
Scholarships
Gender Equity
25
What is market segmentation?
The division of consumers into sub-groups based on shared characteristics.
The division of products into sub-groups.
something math related
I don't know
26
Which is not a classification for market segmentation?
Democratic
Geographic
Benefits Derived
Psychographic
27
The BCS was established to
create 28 bowl games.
match the top two college football teams at the end of the season.
pay greater amounts of money to teams participating in the top bowl games.
decrease the number of bowl games offered to college football.
28
This college ranking organization has an important economic impact on school and communities through sports
NAFTA
NFHS
NCAA
MACC
29
What is an amateur athlete?
Person that is a rookie to the sport
Person that doesn't start
Person that doesn't get paid for their sport and can be any age or ability.
Person that has played a sport for less than 5 years
