Social Media- Ch. 1-3

The key for success for any business on social media is how it connects with their audience on an authentic level.

What research method is best for getting a more in-depth look at consumers' thoughts & ideas about a product?

What are the 4 P's of marketing?

Content marketing is a form of marketing that involves creating & sharing online material that promotes your brand.

A key performance indicator is something you can measure that helps you evaluate the success of your business.

Acronym GCT stands for what?

Why do companies need marketing?

With the help of social media, the online world today has shifted from 1-to-many to many-to-many method.

What percentage of businesses use social media?

If you increase the number of new customers you are guaranteed success.

What was the first true social media platform?

A demographic of people most likely to be interested in your product/service is your target audience.

A social media marketing plan needs to be in place before your social media efforts begin.

Before creating content you should know what?

A good way to see what social media platform a company should be on is to

Target markets are identified groups of consumers who are most likely to buy your goods and/or services.

Most teenage YouTube subscribers trust influencer opinions over traditional celebrities.

Marketing and Advertising are the same thing.

What is the first step of the six-step process of a social media marketing plan?

Ads, emails and text messages are all examples of marketing approaches.

A good habit is to post 75-80% promotional content and 20-25% non-promotional content.

A way for businesses to interact with customers online is known as

Marketing is the communicating a company's value to the customers.