Stukent Chapter 4 -Facebook Marketing Review 1

In what year did Facebook go public?

Facebook’s advertising platform is much less advanced than other social media networks’ advertising platforms.

an audience, chosen by a marketer, based on specific demographics

What does the acronym CTA stand for?

True or False: You don’t need to take demographics into account to understand your target audience.

leveraging social media content in an effort to increase revenue

True or False: If you’re creating amazing content, you don’t need to post consistently.

content that performs significantly better than any other content

This is the simplest, most common form of communication on the Facebook platform.

True or False: “More likes and followers” is an example of a solid business strategy goal.

Although some may think Facebook is for old people, the number of users on the platform for every age group continues

What is a custom audience?

FACE MASH released by MARK ZUCKERBERG

The relevance score is calculated based on

an audience similar to an audience that a brand is already targeting