stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Attitudes Workshop Flashcards | StudBud
Explore
/
Attitudes Workshop
Attitudes Workshop
8 terms
·
StudBud Administration
·
158 plays
Imported from external platform
Flashcards
8 cards
F
Practice quiz
P
Host live
L
Questions
8
Answers
1
Value expressive function of attitudes help consumers articulate their values, identity, and core beliefs?
False
True
2
Which of the following is
not
a component of attitude?
affective
perceptual
behavioural
cognitive
3
Low Involvement situations refer to consumers...
consumers who make one-off, expensive, or rare purchases
Consumers don't care about the purchase
Consumers who care too much about the purchase
lacking motivation, typically purchases are passive, automatic and habitual
4
This is an example of a company targeting low involvement consumers...
False
True
5
How do we know this ad is targeting low involvement consumers?
Using celebrity endorsement requiring little thought or processing.
Minimal information - no detailed information about the product itself
Simple tag line - using humour and simplicity
All of the above
6
Central route
processing leads to lasting change in attitude.
False
True
7
Which of the following is
not
a dimension on the functional theory of attitudes?
Ego defensive
Knowledge
Emotive
Utilitarian
8
When consumers are using the
central route,
marketers will...
focus more on changing the consumers emotions
Use catchy jingles
Use flashy visuals and celebrity endorsements
focus on the facts and the strength of their claims and arguments
