Audience Development Diagnosis

The techniques and practices used to bring products, opinions, or causes to public notice for the purpose of persuading

Variables such as population aging and the low birth belongs to the variable:

It`s a specific, well-defined segment of consumers that a company plans to target with its products & mkt activities.

the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand

Segmentation criteria whith specific characteristics as: interests, tastes, beliefs, opinions, motivations & lifestyles

he psychological influence marketers exert on the public introduces a world of ethical challenges and legal guidelines

The marketing mix encompasses all of the various elements of mkt, each of which is influenced by the basic concepts:

Baby boomers, generation X and millennials are examples of environment: ___________________.

What kind of mkt does Greenpeace run in collecting signatures & funds to support causes for nature & ecology ?

Subgroup of people or organizations that share one or more characteristics which produce similar product necessities: