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Advertising Techniques Flashcards | StudBud
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Advertising Techniques
Advertising Techniques
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A English quiz to test students knowledge and understanding of advertising techniques
Flashcards
35 cards
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Practice quiz
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Questions
35
Answers
1
What provides a friendly and engaging tone by using jokes?
humour
hyperbole
connotation
evidence
2
The redundant use of words; unnecessary repetition or rephrasing of a message:
Modality
Repetition
Tautology
Oxymoron
3
Shrimp = small jumbo = large jumbo shrimp = ?
Exaggeration
Irony
Evidence
Oxymoron
4
what is diction
the word choices made by the writer
everyday language
using words such as us or we
an extended or obvious negative
5
what is contention
the way the author used context
the contents of a text
the structure of a text
the main line of argument in text
6
What is juxtaposition?
comparison of two characters, situations to create meaning
the mood
real life scenarios
word choices
7
What is not an example of emotive language?
Helpless
Cheerful
Perspective
Anguished
8
Bias is when
Fear
Strong feelings towards something
Changing your perspective on something
One side view on something
9
What is this an example of?
Irony
Juxtaposition
Oxymoron
Humour
10
What are describing words that add emphasis to the tone of a piece of writing?
irony
none of the above
adjectives
anaphora
11
Editing is when you...
giving impact
Changing the movement
Change, fix and arrange audio or video in a specific way
zooming
12
Rhetorical techniques are designed to ______ and _______.
Capture attention and emphasise a message
Make informed opinions and statements
Connect with a reader and evoke emotion
Compare and contrast
13
Tone is:
The mood of a text
The emotion of a text
The impact of the text on the reader
The writers attitude towards the subject matter
14
What is mise en scene?
Staging in action
TV show
French meal
French actor
15
The following is an example of...
Assonance
Humour
Pun
Hyperbole
16
Diegetic sound is..
Sound appears off screen
Sound from soundtrack
Sound appears on screen
Sound from characters speech
17
What camera angle is this?
Close up
Birds eye view
Long shot
Wide shot
18
'All cows are black' is an example of?
An attack
Evidence and statistics
A metaphor
A generalisation
19
What is a comparison that describes one thing to another?
oxymoron
cliches
metaphor
tatutology
20
These are examples of __________ expressions:
Pun
Cliche
Metaphorical
Simile
21
what is repetition of the constant sound on a series of words called?
attack
editing
pun
alliteration
22
Exaggeration is
outrages effect
Repeating the same information in close vicinity
Emphasising qualities to make something sound better
changing the mood
23
Every Wednesday the elephants escape the fence.. is an example of?
Onomatopoeia
Hyperbole
Simile
Assonance
24
What is this an example of?
Irony
Oxymoron
Humour
Juxtaposition
25
Non Diegetic sound is..
Sound appears on screen
Sound appears off screen
Sound from characters speech
Sound from soundtrack
26
The sentence 'Oi mate wanna go on a maccas run?' is an example of
Australian slang
Australian jargon
Informal language
Rhetorical question
27
This is an example of..
Metaphor
Onomatopoeia
Pun
Simile
28
What can a rhetorical question be used for?
To create humour
Influence the audience
Asking a silly question
Gaining attention
29
This is an example of:
Humour
Colloquialism
Irony
Nomenclature
30
Connotation:
The intended meaning triggers a sense of inclusivity
The intended meaning is different/opposed to the literal
The implied meaning is beyond the dictionary meaning
The meaning triggers a strong emotional response
31
emotive appeals can be defined as?
Engaging peoples feelings by playing on their insecurities
being emotional
Emotive language
Words that provoke a strong emotional response
32
Reasoning techniques are designed to:
Make an audience feel an argument is logical
Inform the reader about a certain topic
Make an informed opinion about an issue
Make the audience connect emotionally
33
What is this an example of?
Humour
Oxymoron
Juxtaposition
Irony
34
Bias is....
Balanced argument
Two Sided view
None of the above
One sided view
35
what is a reference to a well known person, place or event called?
statistics
humour
tone
allusion
