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Duplicate of Sports Marketing II Objective 1 Flashcards | StudBud
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Duplicate of Sports Marketing II Objective 1
Duplicate of Sports Marketing II Objective 1
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Sports and Entertainment Marketing II Objective 1 Review.
Flashcards
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Questions
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Answers
1
Trade barriers likely to limit a sport-equipment manufacturer's ability to export its products
Trade agreements and industrialization
Globalization and embargoes
Trade agreements and industrialization
Quotas and tariffs
2
What do athletes sometimes hire to help them organize charity tournaments?
Marketing firms
Sponsors
Agents
Recruiters
3
Business randomly surveys 200 customers to learn their opinions, they are collecting
technical marketing information
scientific marketing information
primary marketing information
confidential marketing information
4
Which of the following is an unfair, anti-competitive trade practice
Employee strike
Trademark infringement
Loss prevention
Sponsorship exclusivity
5
Research finds that most of its customers visit the business four times a week has identified
mean
mode
median
range
6
Manufacturer decides to sell to businesses in another country, it should consider
cost of goods
trade restrictions
selling motives
profit margins
7
An example of range
Half of all consumers buy more than five CDs per month
Consumers buy between three and seven CDs per month
Consumers buy an average of five CDs per month
Most consumers buy four CDs per month
8
Which law makes restraining free trade and competition illegal?
The Sports Broadcasting Act of 1961
The Lanham Act
The Sherman Antitrust Act
The National Labor Relations Act
9
Salaries,contracts, are often the issues that create conflicts between sports' leagues and
team owners
individual managers
sponsoring organizations
players' associations
10
Collect marketing information from
other sources
in order to find out what is happening in the
parent corporation
research department
internal organization
external environment
11
Effective technique to use when giving an oral presentation, keep the presentation
free from detail
technically oriented
on a complex level
relatively simple
12
First step a business should take when collecting marketing information from its customers
determine the survey method
determine the survey method
develop a rating scale
define research objectives
13
The best way to avoid buying counterfeit tickets to a game is to purchase them
at an online auction site
several months in advance
from reputable scalpers
at official ticket outlets
14
You offer to name the pregame show"The Taco Bell Pregame Report." This benefit is called
fund-raising opportunities
sales and sampling opportunities
"ownership."
exclusivity
15
What part of a marketing-research report would be mentioned briefly in an oral presentation?
Research findings
Research methods
Pertinent data
Relevant information
16
Receives free skates from Nike as part of Nike's payment of its sponsorship fee.
exploitation.
value in kind (VIK).
relationship marketing
exclusivity
17
Effective method of presenting
complex
report findings and recommendations involves
informal outlines
scientific data
hand made graphics
computer software
18
When professional athletes negotiate salaries as their union is engaging in a single unit
labor resistance
collective bargaining
free agency
competitive advantage
19
Research that is expressed as a mean, median, or mode, often referred to as the
central tendency
distribution share
graphic representation
predictability curve
20
When reviewing the level of affiliation between two variables, they are evaluating the
sensitivity of data components
correlation of data components
affirmation of data components
predictability of data components
21
Which of the following is a characteristic of an effective marketing report:
Contains names of contributing editors
Provides industry review information
Answers specific research questions
Explains role of executive management
22
Which of the following is a trend in the sport/event industry
Premium seating options are yielding less revenue for venues
High level of media clutter fewer companies sponsors events
Relationship marketing is becoming less important
Venues are evolving into entertainment centers
23
Must coincide when using descriptive statistics in order to have normally distributed data:
Mean,median, mode
Standard deviation, percentiles, pictorial representations
Ordinal,nominal, binomial
Range,dispersion, confidence interval
24
Steph has completed a market-research project what type of data should she be in her report
Information that applies to the companys current target
Information that is relevant to the marketing decisions
All the information collected so management can decide
Information about people not currently in the target market
25
Who would an event marketer contact when seeking sponsorship for an upcoming auto race
Nonprofit organizations
Related businesses
Athletic competitors
Charitable organizations
26
Copies of questionnaires, interview forms, often included in what part of a marketing report?
Summary
Introduction
Appendix
Analysis
27
Ty hires Amanda to help him make business decisions, and to negotiate endorsement contracts
mentor
publicist
agent
sponsor
28
One of the main portions of a marketing report describes the research methods and the
data collection procedures
industry review standards
consulting expenses
technical terminology
29
When writing marketing reports, researchers should make sure that they include a section about
qualifications
limitations
populations
regulations
30
What should businesses try to achieve when manipulating data for information analysis?
Program development
Exploratory research
Accurate interpretation
Secondary information
31
What type of sponsorship objective involves bartering for goods and services?
Promotion
Revenue generation
Activation
Cost avoidance
32
Which of the following is the first step in a sponsorship presentation
Create interest in your organization or event
Create interest in the sponsorship opportunity
Give event details
Explain how the prospective sponsor can get involve
33
An activity that agents perform on behalf of the athletes they represent:
Hall of fame endorsements
Team valuation services
Team contract negotiations only
Various contract negotiations
34
NHL are becoming interested in the development of recreational sports for youths in order to
comply with local regulations
encourage sedentary lifestyles
appeal to low-income individuals
attract more fans
35
Collect marketing information from customers in order to learn which products
earn the highest profits
qualify for vendor discounts
sell best in certain locations
meet specific design standards
36
The main portion of a marketing report that explains the research findings should include
data-collection procedures
summaries and recommendations
supporting tables and graphs
technical appendixes and indexes
37
Company wants to market its product line of in-line skates to young males under the age of 35
Extreme-sporting event
Affinity-sporting event
Olympic opening ceremony
Pro-football game
38
When writing a proposal for a sponsor, marketers should emphasize sponsorship value and
benefits
deadlines
confidentiality
liability
39
Greatest challenge for companies when developing a plan to sell movies
in foreign countries
Cost of foreign monetary exchange
Uncertainty about government policies
Lack of interest by foreign customers
Language barrier in promotion
40
When analyzing historical data in a data warehouse, which of the following is true of its data
The data change as modifications are made to the database
Data maintain the uniqueness
Related data are grouped together in folders
The data are static
41
One reason it is important to sell the venue is because the venue is part of the
facility
market
location
product
42
Summarize and interpret vast amounts of numeric information?
Descriptive statistics
Independent variables
Research questionnaires
Hypothetical samples
43
Obtaining the right to name a sport or entertainment event is often one of the objectives of a
licensing agreement
franchise arrangement
sponsorship
affiliation
44
Reason seat licenses and premium seating are growing trends is because these practices are
sales policies
revenue sources
pricing strategies
advertising methods
45
Companies sponsor events that have a good reputation and image. This is one way to enhance
relationship marketing
sales and sampling opportunities
public relations
exclusivity
46
Find sponsorship potential by researching the a company's sponsorship history and its
financial policies
sponsorship objectives
quantity standards
manufacturing methods
47
Why should sport/event marketers develop proof-of-performance packages for sponsors?
To explain the type of sport/event
To list the important participants
To provide information about the facility
To help sponsors justify the investment
48
Bank of America is the only bank affiliated with your organization. This benefit is called
value in kind (VIK).
"ownership."
exclusivity
presenting sponsorship
49
Useful marketing information that a business might obtain by analyzing a
customer
database:
Total sales for each month of the previous year
Average customer is married, earns $50,000 a year
Federal identification numbers for past customers
Expense involved in developing a customer database
50
When negotiations between a players union and the owners organization cannot be reached players
ask for fan support
go on strike
become free agents.
play for international leagues
51
Unacceptable place to use an athlete's or celebrity's identity without his/her permission:
On your company's advertisements
In a magazine
In a book
On the news
52
Which of the following is an example of a governing body in the sport industry:
Rahal Letterman Lanigan Racing
Washington Nationals Baseball Team
NCAA Men's Basketball Championship
International Olympic Committee
53
When a league blocks the broadcast of a certain game
black out
right of publicity
injunction
antitrust violation
