Marketing SLO

A type of business organization that can borrow money without involving other people.

Determine which type of customer decision making-2 roommates by furniture for their apt.

sales representatives generate and maintain direct contact with prospects and customers.

consumer willingness and ability to buy products

An attribute of goods or services that makes them capable of satisfying consumers

Sharon what own her own business. What type of business ownership is this?

What is a PEST analysis?

Money left after paying for basic living necessities such as food, shelter, and clothing.

A business owned by several people butconsidered to be one entity under the law

to convince a retailer to stock the products being promoted.

activities help an organization to influence a target audience. 

personal selling, advertising, direct marketing, sales promotion, and public relations

Determine which type of customer decision making-Blake buy a candy bar and a soft drink 

The amount of goods producers are willing to make & sell

making decisions about the features and services of a product that will help sell that product 

___________ is two or more people jointly responsible for the success or failure of a company

Product, Price, Place, Promotion

The four P's: product, place, price, and promotion.

Determine which type of customer decision making -Jack purchases his first house.

Classifying people who form a given market into even smaller groups.

directs promotional activities toward consumers.

What is the basic concept of the free enterprise system?

______ is a catchy phrase that helps promote a product.

Owned and operated by one person who provides money and management andreceives profits

Developing, promoting, and distributing products to satisfy customers needs and wants.

What is a SWOT analysis?

The group of people most likely to become customers

Hybrid of a partnership and corporation

the efforts a business males to identify, place, and sell, its products, in the market place

modifying, creating, or deleting a company's product based on customer reviews 

___________ is one of the most expensive forms of promotion.

Define economic utility

-demand increases > price decrease -demand decrease > price increase

a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services. 

-supply increase > price increase-supply decrease > price decrease

Point where the supply and demand curves meet.

Money left after taking out taxes.