Marketing Unit 4

Question 1

What is new technology enabling businesses to create that is impacting the promotion function?

Accepted Answer

Individualized messages

Question 2

Whatstage of a product's life cycle do promo activities focus on differences between products?

Accepted Answer

Growth

Question 3

An example of a marketing-research method that is used to collect primary data?

Accepted Answer

Customer survey

Question 4

Which advertising message reinforces the concept of materialism?

Accepted Answer

Increase your social status by purchasing this product.

Question 5

Why are there specific guidelines for advertising to children

Accepted Answer

Kid pay attentions and the wrong ads can affect development.

Question 6

What is an example of advertisement stereotyping?

Accepted Answer

A tv commercial depicts a woman mopping the kitchen.

Question 7

What is an example of out-of-home media?

Accepted Answer

An electrical sign located in a high-traffic area

Question 8

Type of promotion that's a 1-time announcement of its half-price sale in the local newspaper?

Accepted Answer

Product promotion

Question 9

How can using a database to track its customers'preferences and buying habits help a business?

Accepted Answer

Builds strong, loyal customer relationships

Question 10

What is an objective of institutional advertising?

Accepted Answer

To demonstrate the organization's role in community affairs

Question 11

An example of an external factor that affects promotion?

Accepted Answer

Government regulation of ads

Question 12

The benefits of using information should be greater than the expense of gathering the data?

Accepted Answer

true

Question 13

Example of marketing information that a business could gather by surveying its customers

Accepted Answer

Location of the company's market

Question 14

What communication channels is company to use to maintain positive relationships with employees

Accepted Answer

Newsletters, annual reports, and the company's web site

Question 15

Kyle bought a cell telephone and completed a form to get $60 off if you mail it in. Example of

Accepted Answer

Rebate

Question 16

During a movie, an actor pours a box of brand of cereal into a bowl and begins to eat it.

Accepted Answer

Product placement

Question 17

Competing businesses within the same industry usually react to each other's promotional mixes

Accepted Answer

By playing follow the leader

Question 18

A business must understand that the laws governing promotional activities vary by country.

Accepted Answer

True

Question 19

Why are promotional media such as newspapers and television referred to as mass media?

Accepted Answer

They reach a lot of people at the same time.

Question 20

Howhave technological advancements enhanced a small business's ability to promote its products?

Accepted Answer

More communication with venues, and customized messages.

Question 21

Form of promotion generally emphasized for complex, technical products sold to industrial users

Accepted Answer

Personal selling

Question 22

Example of publicity?

Accepted Answer

Company news release

Question 23

How does promotion benefit customers?

Accepted Answer

Helps them to select appropriate products

Question 24

Why do many businesses place a cookie on a user's hard drive

Accepted Answer

To track the number of times the user buys a product

Question 25

What is a common method of collecting data that often involves the use of questionnaires

Accepted Answer

Mail survey

Marketing Unit 4

Questions 25

Marketing Unit 4

Questions 25