Persuasive

Essentially, how the argument is presented.

The intentional arrangement of words in phrases, clauses, and sentences.

The setting of the text and the event or catalyst causing the writing of the text to occur.

The individual or collective voice behind the text who is compelled to speak or write.

The attitude of the speaker / author toward his/her material, audience, or both.

The writer's word choices meant to create an effect on the reader.

Evaluating the quality of the logical, empirical, anecdotal evidence used to develop a position

The intended goal of a piece of writing; the reason a person writes.

The intended target group for a message.

Techniques an author or speaker uses to influence or persuade an audience.