SEM 1 Unit 1 Review

Which persons help create the excitement and enthusiasm that make thegames what they are?

Team-related factors that affect brand equity include which components?

Fans show which activity when they list the sponsors featured or clothing of their driver?

Ryan loves baseball, is goal-oriented, and wants to win every game. Why does he participate?

A group embeds special watermarks into its ticket design to accomplish which goal?

Wrigley Field has the rep as one of the best places to watch a MLB game. What does this show?

Making the customer feel important & in charge is good way to handle which difficult customer?

A characteristic of sports industry that seeks to attract markets that will perform which?

Sports marketers have an advantage over all other types of licensors due to which situation?

What do professional sports teams do to renew interest in a team that is losing fan support?

A sports organization will use a team name, mascot, logo to create & maintain which?

many fans attending asporting event are motivated by which value of the game?

What is often one of the first steps in processing an incoming telephoneorder?

A primary reason that businesses buy naming rights to a new sports facility is due to which?

People live close to the stadium. What factor motivates the decision to buy season tickets?

Differences between professional and amateur athletes is for professionals, the game is what?

Athletes are considered to be effective promoting products related to which of their areas?

“I would like to have that in writing before I give my money”; best describes what customer?

The core benefits to customers who buy sports products include entertainment, health, & what?

Customer makes a telephone order that should have detailed info. The salesperson should?

Which is an example of a celebrity endorsing an event simply by beingassociated with it?

What should be included in an event program if it is longer than fourpages?

XY set up a tent outside the arena as a sponsor though they paid no sponsorship fees. This is?

Which activities involve writing press releases and organizing news conferences?

A high school team played in the state championship last year but not this year. This is:

Selling intangible products that is immediately consumed & cannot be resold is which marketing?

“I think I will wait until Saturday to download a movie,” best describes which customer?

Coca-Cola is the only soft-drink sponsor of a team; Coca-Cola's role is what type of sponsor?

Which is an example of promoting a sports event?

Surrounding communities benefit from professional sports teams by whichaction occurring?

When taking a telephone order, which is an effective way to make sure the order is correct?

What should an employee do to determine whether the complaint of a customer is justified?

The ultimate purpose of branding in sports or event marketing is toachieve which action?

Which is an example of a licensed product?

Which marketing activities involve responsibility for licensing activities?

A celebrity in a commercial for a soda wearing a certain brand of clothing is an example of?

A characteristic of an event is that it is produced and consumed in whichsituation?

Which are the most important considerations when designing a logo for abasketball team?

What are royalties?

Which statement is true regarding sports marketing?

When designing an event program for a charity event, it is important toperform which action?

A celebrity paid to use a product & discuss its effectiveness during a commercial is giving?

A person that matches corporations with events to reach target market has a career in which?

When a professional team is established in a community, which economic impact might happen?

What rule of thumb will help sports or event marketers develop amemorable logo?

A good way for salespersons to prevent customer complaints is toperform which action?