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Intro to Marketing Flashcards | StudBud
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Intro to Marketing
Intro to Marketing
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#marketing #introduction #orientation #4Ps
Flashcards
14 cards
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Questions
14
Answers
1
Which orientation focuses primarily on improving efficiencies along the supply chain?
societal marketing orientation
selling orientation
production orientation
product orientation
2
Which of the following is most essential to any definition of marketing?
developing customer relationships
making a sale
making a profit
developing new product
3
A(n) ________ is the set of actual and potential buyers of a product.
country
group
market
exchange
4
Which orientation calls for aggressive promotional efforts and focuses on generating sales.
production orientation
marketing orientation
product orientation
selling orientation
5
The ultimate aim of effective customer relationship is to produce ________.
market share
higher profit margins
customer loyalty
sales volume
6
____ holds that customers will favor products that offer the most in quality & performance.
The societal marketing orientation
The production orientation
The relationship orientation
The product orientation
7
Which of the following concepts is based on a customer-centered philosophy?
the selling concept
the marketing concept
the production concept
the product concept
8
Some sellers paying more attention to only one orientation. These sellers suffer from:
the product orientation
sales philosoply
marketing strategy
marketing myopia
9
Customers always buy from stores and firms that offer which of the following?
the highest customer-perceived value
the most concern for society's welfare
the highest quality of the product
the most attractive company image
10
________ are human needs that shaped by individual personality, social surrounding and culture.
Needs
Wants
Demands
Exchanges
11
Which of the following reflects the marketing concept philosophy?
You won't find a better deal anywhere.
Our business make and sell superior products.
We don't have a sales department; but a customer department.
We build them so you can buy them.
12
When backed by buying power, wants become ________.
Needs
Demand
Wants
Satisfaction
13
What make up the elements of a firm's marketing mix?
Product, price, practice, and procedure
Product, price, place, and promotion
Position, price, place, and public relation
Product, plan, place, and promotion
14
________ is the act of obtaining a desired object from someone by offering something in return.
Exchange
Market
Wants
Needs
