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Questions
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Answers
1
How many Topics can you explore in the Trends Explore Tool
3
unlimited
5
4
2
Trends Explore will automatically show you data from_______?
Past 30 Days
Past 12 Months
Past 7 Days
Past 5 Years
3
According to Google Trends search interest for climate change was at its peak when?
2004
2020
2016
2019
4
What are the six consumer mindsets?
Surprise me, help me, reassure me, educate me, impress me, thrill me
Surprise me, take me, build me, star me, impress me, challenge me
Surprise me, help me, sell me, benefit me, show me, save me
See me, help me, assess me, educate me, tell me, thrill me
5
Google Trends data is completely anonymous?
True
False
6
What does the targeting setting do?
Send Ads only to a singular Audience
Narrow Your Reach
Ad Demographics
Expand Your Campaign Reach
7
Google Trends does NOT do what?
Show Searches by Location
Shows Searches in Real Time
Gives us Ability to Measure Interest
Allows You to Adjust Campaign on the Fly
8
You DON'T Use Search Console to_____?
Learn How Google Understands Your Pages & Objectives
Find Out If Visitors Arrived Via Backlinks
Learn if Google Can Access Your Site & Make Website More Accessible
Check for Malware, Hacking and SEO Issues
9
It’s usually best to search for topics, rather than terms, because they are language agnostic and include misspellings.
False
True
10
What is "Black Hat" SEO mean?
Method to Produce Best Organic Search Results
Unethical tactics such as developing backlinks, and writing deep content
Using Methods to Build Content That is Searchable But Hidden
Unethical tactics, such as keyword stuffing, & using private link networks
11
Whats the most reliable thing to use for determining Google trend data
Languages
Estimates
Headers
Topics
12
Trends only analyzes data for popular terms, so search terms with low volume appear as _______ for a given time period.
0
1
<10
N/A
13
Trends Explore will automatically show you the ______ view of your data
Map
List
Time
Date
14
How do you embed charts?
Build Separate Page
Add Charts Pixel
Copy and Paste into the HTML
Add Tracking Pixel
15
What is SEM stand for?
Search Energy Maintenance
Search Engine Matters
Search Engine Marketing
Search Engagement Maintenance
16
You can view Google Trends data grouped by __________.
Hemisphere, Continent, and Country
Country, Region, and County
Continent, Country, and city
Country, Region, and City
17
If you want to know what’s being searched right now, start with _____
.
Top 10 Searches
Search History
Trending Searches
Search Favorites
18
If you select a country, you will see
Interest by region
. Lighter-shaded areas have the highest search interest level.
True
False
19
If you search the term
wind farm
, with no punctuation, your results will contain both words in any order.
False
True
20
What is a keyword planner?
used to Generate new keywords
All of the Above
Used to estimate search volume
Estimate the traffic of ads (clicks)
21
What must you do to make an "Ad Group?"
Click On Keywords To Start
Build Your Keyword List
Build Your Ad
Associate It With A Campaign
22
What does CTR mean?
Conversions Through Routing
Clicks That Rank
Conversions That Rule
Click Thru Rate
23
Spikes in search trends can usually be attributed to what?
Holidays
TGIF
Major Events
Its Totally Random
24
When you hover over a country
or
use list view, you’ll see an indexed search interest value between ___.
1 - 1000
0 - 10
0 - 50
1 - 100
25
What do you call a group of grandparents?
A Wisdom
A Techno Disaster
A Retirement
A Bridge
26
You can use targeting to set up ads not available to locals?
True
False
27
Bucket List place to visit
Six Flags
Walt Disney World
Australia
Greenland
28
If your location is set to
Worldwide
, you will see search interest by ...
The Whole World
By Country
By Hemisphere
By Continent
29
The "surprise me" mindset is focused on what?
Sell me something I know little about
Create a fun & entertaining experience
Take me somewhere new
Show me something I've never seen
30
What do you call a group of Pandas
A Cupboard
A Journey
A Prickle
A Clan
31
Google Trends gives you five different options for search type. They are:
Browser Search, YouTube Search, Video Search, Popular Trends, & Pages.
Web Search, Instagram Search, Image Search, World News, and Amazon Shopping
Web Search, YouTube Search, Image Search, Google News, and Google Shopping.
Google Search, YouTube Search, Image Search, Bing Search, and Yahoo Search
32
Google Ads is a free service
False
True
33
What is my favorite food
Tacos
Fried Chicken
Sushi
Atlantic Salmon
34
In Google Trends, what is "Normalization"
A look at the percentage of searches for that topic over time
A look at the percentage of all your campaign searches for that exact topic
A look at the percentage of terms related to a any topic
A look at the total number of searches for that topic
35
A Google Trends Graph shows you what?
Popularity For Only A Specific Time
Popularity Over Campaign History
Popularity VS. Other Campaigns
Popularity Of Key Times
36
You can also filter Google Trends data to compare topics across multiple equivalent time ranges or locations.
False
True
37
What is your Speed Score?
How Fast
How Fast Your Ad Redirects And Loads Page
How Fast My Internet Connection Is
How Fast Your Ads Appear Networks
38
Google Ads dashboard typically displays data over what date range by default?
One Week
Entire Campaign Lifecycle
Last 30 Days
No More Than 6 Months
39
Trends Explore will automatically display “____” data for both topics and queries.
Rising
Falling
Asending
Popular
40
Google Trends on a graph are absolute search volume?
True
False
41
Google Trends data will download as what kind of file?
.pdf
.xls
.csv
.doc
42
Searching “wind farm” will result in what?
results will ONLY be wind and farm in that order
This exact term, possibly with words before and after.
Results will include the word wind, but exclude the word farm
Results can include the words wind OR farm
43
You can see the ______ increase in search interest next to each topic or search term.
Date
Index Value
Percentage
Time
44
In some countries, you can also view search interest by metro area.
False
True
45
What are Auction Insights?
The Show How Much You Are Willing to Bid On A Campaign
They Show Performance VS. All Your Other Campaigns
They Show Performance VS. Other Advertisers
They Show How Much You Campaigns Cost
46
The "help me" mindset is what?
How To's
Connecting All The Dots
I Need Medical Services
You Decide For Me
47
How many ways can you verify your site ownership with Search Console?
5
22
7
3
48
Performance reports will show you all of these things EXCEPT what?
Impressions & Clicks
Average Position
Total Cost Per Ad
Average CTR
49
The maximum length of a Google search result title is typically:
512 pixels
Varies by browser resolution
155 characters
60-80 Characters
50
Your campaign is running great but you want to run a test what do you do?
Make A Change To Your Campaign And Test It On A Small Subset Of Traffic
Pause Existing Campaign & Start New One With Changes To Run For Same Length
Copy Existing Ad and Change A Filter
Create New Audience with New Ad
51
I have NOT been this in a band
Singer
Drummer
Lead Guitarist
Bass Player
52
What is the main use of Google Trends?
Shows Event Triggered Searches
All of the Above
Shows Search Volume
Shows Search Terms Over Time
53
What is the main use of Google My Business?
Manage Google Listing
Build Storefront
Advertise Products
Sell Services
54
Google Ads is formerly known as what?
Google Ad Network
Google Suite
Google AdWords
Ads by Google
55
True or False: Search is PPC and Display is CPM
False
True
56
When setting up a campaign Google has the location by default set to___?
All Countries & Territories
The United States
Your Current State
North America
57
What does "Avg CPC" Mean?
The averaged CPC for a all campaigns run
The total cost spent on all campaigns
Average Cost Per Click
The Average cost for all current campaigns
58
In Google Trends, what is "Indexing?"
Google Trends Pulled From A Randon, Unbiased Sample of Searches
Google Trends Designed to Create Guides
Google Trends That Showcase Campaign Performance
Google Trends that are Gathered for Sorting
59
What is "Test My Site" best sued for?
Testing How Mobile Friendly Your Ads Are
Testing Ads
Testing How Quick Your Ads Load
Testing Your Sites Load Times
60
When using filters, it’s NOT important to compare like-for-like: such as a week being compared to another week?
False
True
61
Once you have performed your Google Trends search, scroll down to see search interest by...
Time
Demographic
Date
Location
62
What is PPC
Pay Per Calculation
Pay Per Click
Per Payment Cycle
Pay Per Conversion
63
I have been to this many US states
13
43
3
33
64
Whats a major difference between Search and Display network delivery?
Search appears only from search results. Display is mobile and webbed based
Search appears from placed ads. Display is video and picture based
Search appears only from organic results. Display is when you can click it
Search external search results. Display is only on phones
65
The location with highest normalized interest in the topic is valued @__? All other values are indexed proportionally.
1000
10
50
100
66
The "impress me" mindset is what?
Show me the best there is in a category
Take me somewhere unexpected
laser-focused dial-up experience
Show me something extravagant
