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Unit Review Marketing Concepts Flashcards | StudBud
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Unit Review Marketing Concepts
Unit Review Marketing Concepts
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Flashcards
30 cards
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Questions
30
Answers
1
What factor is exchanging a product for an agreed upon amount of money.
Pricing
Distribution
Selling
Promotion
2
A list of information or characteristics about a target market
Customer Profile
Customer Market
Consumer Market
Consumer Target
3
What factor is the location where customers purchase prodct as well as how they get poduct to the customers
Pricing
Promotion
Distribution
Selling
4
What factor uses a variety of communication methods to educate customers about a business or product
Distribution
Promotion
Financing
Selling
5
Statistics that objectively describe a population
Demographic
Geographic
Psychographic
Behavioral
6
What function gathers, stores, and analyzes information?
Marketing Information Management (MIM)
Product Service Management (MSM)
Promotion
Selling
7
Activities that a business performs related to marketing
Advertising
Consumer Marketing
Marketing Mix
Marketing Functions
8
The tools that marketers use in order to influence customers in a target market are
Pricing
Customers
Marketing mix
Target market
9
Providing payment option for customers is an example of what function?
MIM
Pricing
Promotion
Financing
10
Which of the 5 P's is where and how the product reaches the customer
Promotion
Price
People
Place
11
Constantly evolving a product to match what customers need/want
Product Service Management (PSM)
Marketing Information Systems (MIS)
Product Information Systems (PIS)
Marketing Information Management (MIM)
12
Used to divide a population into subgroups according to common characteristics in order to focus on a target market
Market Targeting
Market Utility
Market Advertising
Market Segmentation
13
Age, Gender, Income, Marital Status & Education are examples of
Behavioral
Geographic
Psychographic
Demographic
14
The marketing concept is the idea that a business should strive to satisfy customers needs and wants while...
Develop new products
Promote your product
Finance your business
Generate a profit
15
What factor is transporting products to customers.
Promotion
Selling
Pricing
Distribution
16
What are the four (4) factors of Market Segmentation?
Demographic, Psychographic, Geographic & Behavioral
Biographic, Ageism, Demographic & Geographic
Demographic, Psychographic, Geographic & Biographic
Behavioral, Ageism, Psychiatry, Locations
17
What funtion includes two-way communication between the business and customer?
Selling
Communicating
Distribution
Product Service Mangement (PSM)
18
Consistent brand purchases would be an example of
Demographic
Geographic
Behavioral
Psychographic
19
Which of the 5 P's is the well-defined target market with specific characteristics of a customer
People
Product
Place
Price
20
Which of the 5 P's is the tangible, physical characteristics or features of a something
Place
People
Price
Product
21
What is the process of developing, promoting, and distributing products?
marketing
exchange
salary
utility
22
Which of the 5 P's is the exchange for a product- reflects what a customer is willing and able to pay
Place
Promotion
Product
Price
23
Examines shopping patterns, product benefits to consumers, usage rates
Demographic
Behavioral
Psychographic
Geographic
24
Who is the group of customers you want to purchase a product/service?
Consumers
Purchasers
Target Market
Customers
25
What function sets prices that customers are willing and able to pay?
Financing
Promotion
Pricing
Selling
26
Hobbies/Activities, Political Affiliation, Personality Traits, or Values are examples of
Geographic
Behavioral
Psychographic
Demographic
27
Location, Climate, & City/community size are examples of
Pyschographic
Demographic
Behavioral
Geographic
28
How many P's are in the Marketing Mix?
4
6
3
5
29
Grouping consumers with similar lifestyle choices, shared attitudes, values, interests, or opinions
Behavioral
Demographic
Psychographic
Geographic
30
Which of the 5 P's is the communication of information
People
Place
Promotion
Product
