What is 'monitoring'?

Checking effectiveness of an ad campaign with actual sales.

What is a definition for 'sponsorship'?

Endorsing an athlete who has similar values to the brand

What is 'pester power'?

Targeting kids to nag their parents into buying a product

What does 'sales promotion' involve?

Creating a product image differing from competing products

What two things does personal selling involve?

a customer and a sales representative

What is 'relationship marketing'?

Creating long term relationships with customers

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Promoting and Selling

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Questions from Yr 9 Commerce Topic

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Questions 12

Answers

1
What is 'monitoring'?
Checking effectiveness of an ad campaign with actual sales.
Any free news story about a business' products.
Promoting a product by associating it with a specific event.
Comparing planned performance against actual performance.
2
What is a definition for 'sponsorship'?
Creating associations with a certain product through a movie
Any free news story about a brand and its products
Endorsing an athlete who has similar values to the brand
Promoting a product using a catchy jingle
3
What is a 'niche' market?
A large audience
A small segment of the market
A target market
A socially ethical market
4
What is 'pester power'?
Focusing on parents to bug their kids into buying a product
An insect killer
The creation of a jingle that gets stuck in your head.
Targeting kids to nag their parents into buying a product
5
What does 'sales promotion' involve?
The use of materials as direct inducements to customers
Creating a product image differing from competing products
Promoting a product by associating it with a specific event.
The inclusion of advertising in entertainment.
6
A sales promotion inducing customers to continue buying their products is also known as
sponsorship
value for money
loyalty rewards
publicity
7
What is the definition of 'publicity'?
Creating an ad to endorse a product
Sponsoring a sports team
Any free news about a product
The paparazzi
8
A company provides a cheap product. Another focuses on luxury. What selling technique is this?
product positioning
personal selling
promotion
product differentiation
9
Mass marketing, direct marketing, catalogues, telemarketing and e-marketing are all what?
advertising
social media advertising
personal selling
promotion mix
10
Which is the only legal advertising technique given below:
Bait and Switch
Description and Product Match
Fine Print Offers
Puffery
11
What two things does personal selling involve?
a person and food
a customer and a sales representative
a customer and a potential product they want to buy
a person and a tv
12
What is 'relationship marketing'?
Selling products to couples in relationships
A romantic relationship between the company and a customer
Associating a product with a particular celebrity
Creating long term relationships with customers

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