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Unit Review
Unit Review
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StudBud Administration
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1
Sales level off during which stage of the product life cycle?
growth stage
decline stage
introductory stage
maturity stage
2
At which stage of the sales process might suggestion selling be used?
the approach
closing the sale
demonstration
follow-up
3
Your tagline is under what section of cost effective advertising?
goal
theme
schedule
message
4
Baby Boomers are important to entertainment marketers because
they have discretionary income
they enjoy leisure-time activities
of all of these
they are expected to be active later in life
5
A current problem that has affected the profits of the movie and music industry is
price fixing
conspired switch
parental ratings
piracy
6
Gross impressions
occur when you see a corporate emblem on a jersey
all of these
can occur in any market, not just sports marketing
refer to the # of media mentions of an athlete or product
7
A group of consumers within a larger market who share one or more characteristics
market share
target market
target segment
market segment
8
Who is the title sponsor of the College Football Playoff National Championship Trophy?
Nokia
Ford
Dr. Pepper
All State
9
Represents the company's reputation of quality, reliability, and status in the marketplace
marketing plan
warranty
brand
price
10
The most popular sport in the world based on viewership
soccer
baseball
rugby
American Football
11
An advantage of customized entertainment over entertainment for the masses is
more people will buy it
it can be impromptu, based on audience
no information is needed about customers
none of these
12
Which is not an example of a touchpoint?
a manager-employee meeting
an advertisement
an email to a customer
an interactive website
13
Identifies the nature of a business and the reason it exists
marketing plan
mission plan
mission statement
marketing statement
14
Offering coupons to encourage customers to try a product at a discounted price is an example of
product information management
promotion
purchasing
product/service planning
15
Your marketing plan must be in agreement with your
salespeople
mission statement
upper management
industry
16
During this stage of the product life cycle, sales of a product and profits increase
introduction
growth
maturity
decline
17
The blending of the promotional elements of advertising, sales promotion, publicity,and selling
promotional advertising
promotional plan
promotional mix
promotional message
18
A person's public expression of approval or support for a product or service is known as
branding
sponsorship
goodwill
endorsement
19
How many total college bowl games are there including the playoffs?
41
28
30
40
20
Any unpaid media attention, both negative and positive
advertising
fan following
news reports
publicity
21
Specific information about people, such as income, age, and gender, is known as
demographics
population variables
poll results
none of these
22
Which of the following is not a stage of brand recognition?
rejection
preference
introduction
recognition
23
The elements of the marketing mix are
product, place,price, and promotion
purchasing,place,financing, and price
planning,price,place,and advertising
purchasing, planning, advertising, and distribution
