Which is an example of publicity in the sports or event industry?

A local newspaper prints a human-interest story about a volleyball player.

What does trade dress protect?

The distinctive appearance or image of a good or service

after presenting a sponsorship proposal Caitlin called if the client had questions. What did Caitlin perform?

She followed up with the potential client.

Which is an example of a sales promotion that uses a special event to increase high attendance rates at a baseball game?

Free autographed baseballs given to the first 100 attendees

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SEM-II Unit 2 Review

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Questions 10

Answers

1
When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets which component?
Concepts
Forecasts
Objectives
Techniques
2
Which is an example of publicity in the sports or event industry?
Olympic Committee elects a new president to its governing
A business purchases baseball uniforms for a Little League team.
A local newspaper prints a human-interest story about a volleyball player.
The national soccer league advertising spots on television stations.
3
What portion of the license agreement specifies the exact beginning and ending dates of the contract?
Warranties and obligations
Term
License grant
Restrictions and requirements
4
An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
Benefits the community
Includes celebrity appearances
Generates national media coverage
Appeals to a large target market
5
What is the primary factor that marketers must consider when allocating funds to the promotional budget?
Size of the organization
Promotional mix
Inventory levels
Corporate accounting system
6
What does trade dress protect?
The distinctive appearance or image of a good or service
The distinctive name of a good or service
The distinctive logo or graphics of a good or service
The distinctive slogan of a good or service
7
A company made a video on YouTube. In 3 days, viewed over 3 million time. What strategy is used to generate interest?
Viral marketing
Product placement
Pay-it-forward advertising
Loyalty programming
8
after presenting a sponsorship proposal Caitlin called if the client had questions. What did Caitlin perform?
She communicated sponsorship benefits.
She upsold the level of sponsorship.
She followed up with the potential client.
She negotiated terms with a vendor.
9
A start-up that sells its products to other businesses might put its promotional budget to which activity?
Advertising
Personal selling
Research
Publicity
10
Which is an example of a sales promotion that uses a special event to increase high attendance rates at a baseball game?
The team’s logo merchandise is sold in the retail store
Concession stands offer bundled food and beverage items for a low price.
Baseball statistics printed in the game program.
Free autographed baseballs given to the first 100 attendees

SEM-II Unit 2 Review Flashcards | StudBud