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4. Digital business infrastructure and strategy Flashcards | StudBud
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4. Digital business infrastructure and strategy
4. Digital business infrastructure and strategy
20 terms
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StudBud Administration
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29 plays
Session 4/5
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Which techniques are used in the strategic analysis?
Swot analysis, demand analysis
Competitor analysis
Resource analysis, portfolio analysis
All of the above
2
What is the first step of the generic strategy process model?
Strategic definition
Strategic analysis
Strategic objectives
Strategic implementation
3
What is an example of a digital channel strategy?
Social media strategy
Mobile commerce strategy
All of the above
Social CRM strategy
4
What is the third step of the generic strategy process model?
Strategic definition
Strategic objectives
Strategic implementation
Strategic analysis
5
What is the supply chain or enterprise resource planning strategy and e-procurement strategy?
Examples of a digital transformation strategy
Examples of a business model strategy
None of the above
Examples of digital channel strategies
6
How many key e-business strategic decisions are there in the strategy definition?
8
10
4
7
7
What is the last step of the generic strategy process model?
Strategic definition
Strategic implementation
Strategic objectives
Strategic analysis
8
Which comes first in the five layer model of digital business infrastructure?
Applications layer
Neither of them
Systems software layer
Transport or network layer
9
What needs to be included in the strategic implementation to achieve strategic goals?
Planning, actions and controls
Collection and review of strategic objectives
None of the above
Statement and communication of an organisation’s mission
10
What is the second step of the generic strategy process model?
Strategic objectives
Strategic definition
Strategic analysis
Strategic implementation
11
The strategy definition is a________of strategies to achieve strategic objectives
Definition and implementation
Collection, review and analysis
Collection, selection and review
Formulation, review and selection
12
What does ERP stand for?
Enterprise revenue planning
Enterprise resource planning
Enterprise revenue pricing
Enterprise retail planning
13
The SCM strategy happens on the buy side of e-commerce and defines how a company should:
Select the right strategic business partners
Prioritise suppliers/partners using this channel
All of the above
Automate internal processes
14
What does SMART stand for?
Specific, mission, achievable, revenue, targets
Strategy, market, analysis, revenue, threats
Specific, measurable, actionable, relevant and time-related
None of the above
15
The SCM strategy:
All of the above
Improves customer service quality
Maximises operational efficiencies
16
The CRM (channel) strategy happens on the sell-side and defines how a company should:
All of the above
Hit channel leads and target
Select partners for this channel
Prioritise audiences targeted through channel
17
Which comes last in the five layer model of digital business infrastructure?
Transport and network layer
Systems software layer
Storage/physical layer
Content and data layer
18
When setting strategy objectives (mission and vision) which principles should be applied?
The SWOT principles
The SOSTAC principles
The demand principles
The SMART principles
19
The strategy analysis a collection and review of information about an organisation’s?
Internal processes and resources and external marketplace
Supply chain
Customer acquisition and retention
Revenue and inventory
20
What is the correct order of the generic strategy process model? Strategic ...........
1. Definition 2. Analysis 3. Objectives 4. Implementation
1. Objectives 2. Analysis 3. Definition 4. Implementation
None of the above
1. Analysis 2. Objectives 3. Definition 4. Implementation
