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Sports Marketing Unit 3 Review Flashcards | StudBud
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Sports Marketing Unit 3 Review
Sports Marketing Unit 3 Review
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Questions
26
Answers
1
Which of the following best describes a proactive approach to media relations?
The media requests information from the organization.
The media provides a review of a product without organizational involvement
The organization shapes message by deliberately giving information to media
The organization releases information in response to a scandal.
2
The more shares or likes an article or social media post has, the more likely it is to be true.
True
False
3
Which of the following is a key function of internal public relations?
Conducting market research on customer behavior
Developing marketing campaigns for community outreach
Engaging with the target market outside of the company
Sharing information within the organization to improve employee morale
4
What is the key to delivering a powerful presentation?
Using multimedia tools only
Knowing your audience
Using colorful graphics
Having a lengthy presentation
5
Which of the following best explains the difference between advertising and public relations (PR)
Advertising is unpaid, while public relations involves paid promotions
Advertising is long-term strategy, while PR is short-term messaging
Advertising is paid by company, PR involves 3rd parties and is free
Advertising is more trustworthy to the public than public relations
6
What is one way that broadcasting companies are thwarting pirates?
cutting pirated broadcasts halfway through the game
airing old games as if they were being played live
including computer viruses in pirated broadcast streams
splitting streaming of shows across multiple networks
7
What is the primary distinguishing characteristic between a press release and a press conference?
how many people receive the message
the media presence and interactivity
the type of organization holding the conference
the type of content that is covered
8
Why is it important to distribute a press release in a timely manner?
To attract sponsors
To ensure the event happens as planned
To prevent fake news from spreading
To avoid unnecessary costs
9
Which is an example of reactive media relations?
holding a press conference before a scandal is reported
speaking to a reporter about being excited for an upcoming game
being asked to respond to allegations of cheating in a competition
releasing a press kit for an upcoming product line
10
What is the most profitable content within modern broadcasting rights deals for sports?
streaming
radio
satellite broadcast
television
11
What is the primary purpose of a press release?
To share important information with the media and public
To promote internal communication within the organization
To issue a public apology
To inform employees about organizational changes
12
Effective promotion in marketing relies MOST on which two concepts?
getting attention and persuasion
positive emotions and experiences
teaching/education and live events
distraction and misdirection
13
What is typically included in a press kit?
Biographical information, photographs, and schedules
Athlete contracts and salary details
Social media posts and advertisements
Only a press release
14
Which of the following is NOT part of the promotional mix?
Public Relations
Sales Promotion
Pricing Strategy
Advertising
15
What is the primary difference between proactive and reactive approaches to media relations?
which party is instigating or steering the conversation
the type of information being discussed in the media
the media channels used to release marketing information
how much time the marketer had to prepare for the messaging
16
Public relations focuses on a public image while media relations focuses on getting the image out to the public.
False
True
17
How does community relations benefit sports and entertainment organizations?
It reduces the need for paid advertising to promote events
It helps them outsource marketing tasks to third-party agencies
It builds long-lasting connections and goodwill within specific communities
It increases the control the organization has over media coverage
18
Why are press conferences becoming less common?
Athletes no longer participate in media interviews
Press conferences are too difficult to organize
Social media platforms like LinkedIn and Instagram are more efficient
Fans prefer written statements over live interactions
19
What is the primary goal of any public presentation?
To promote a product or message
To entertain the audience
To inform the public about industry trends
To criticize competitors
20
How does piracy end up costing paid customers money—aside from pirating the broadcasters' work?
pirates clog up streaming services, slowing down the internet for everyone
broadcasters raise their subscription prices to pay for antipiracy measures
broadcasters split showings across multiple subscription networks
pirated material is inferior to the authentic or original product
21
Which of the following are key elements included in a press release?
Perosnal opinions of the athletes/celebrities
Who, what, where, when, and why
Social media handles of the athletes
Financial statements of the organization
22
What should be the primary goal of internal communications—that is, beyond directly communicating facts?
tracking employee engagement
emphasizing corporate structures
providing interesting reading material
building positive relationships
23
Which promotional tool is described as "unpaid promotion to create publicity"?
Digital Marketing
Public relations
Advertising
Direct Marketing
24
What is the primary goal of public relations in an organization?
To increase sales through paid advertising
To build and maintain a positive brand image
To reduce costs by using unpaid media outlets
To control all media messaging for the company
25
Which of the three Rs of media-relationship management emphasizes a relationship will dissolve if it's neglected?
Responsibility
Respectfulness
Retaining
Repairing
26
Why is it important for public relations specialists to maintain strong relationships with media outlets?
It guarantees front-page headlines for every press release.
It prevents athletes from being questioned by reporters.
It helps secure coverage when a positive story is available.
It ensures that media outlets will never report negative stories.
