Highschool DECA Marketing Cluster Exam 2020

The Microsoft Corporation generated $51.12 billion in revenue in 2007. This is an example of

One reason it is important for marketing professionals to follow ethical standards is to

Amber notices that Ryan is frowning, his face is red, and he is pushing his hair back. Based on this, Amber assumes

The set of computer programs that manages the hardware and software of a computer is the

Which marketing function helps businesses answer questions like, “Who are our customers?” and “Where are they located?” 

One of DJ's IT jobs is keeping up copiers. A copier is being swapped soon. What should he do to protect info on copiers?

Smith Co. wants to select a representative group of consumers to survey. What part of marketing research is it doing?

For which of the following can a sales forecast predict sales:

Electronic billing, purchase-order verification, bar-code technology, and image processing are examples of

The following is written on the back of a check: “For deposit only; Maria Evans; Account #285655.” This is an example of

Which of the following statements is true regarding the regulation of promotional activities:

What is an advantage of verbal communication?

Interest rates rising and falling by a wide range on a regular basis often are an indication of

What often increases when a person continually resists change or fails to adapt to new circumstances?

The purpose of a company's operations function is to manage its

A researcher is asking a customer a questions during a meeting. What method are they using to collect marketing data?

Which of the following describes an ethical privacy policy:

Which of the following should you do when preparing your letter of application:

Alex's budget contains two categories for expenses. She should put her mortgage, her car insurance, and her utilities in

Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?

Coca-Cola, General Mills, and Pillsbury are examples of

The HR manager tells all employees they need to park on the street on Tuesday so the parking lot can be fixed. This is

Legal protection of an invention or a process granted by the government to its owners for a certain number of years is a

Which is a reason why the ethical and legal issues involved in selling activities are extremely important:

Income from sales, cost of goods sold, gross profit on sales, operating expenses, and net profit or loss are all part of

Saving the money that you might ordinarily spend each day on a cup of coffee and a donut

Which of the following types of business organizations reduces or limits the risk of its stockholders:

A bar wants new menu items. A host sees clients ask for vegan food, so they add it. What idea-generation plan is used?

Which of the following is a true statement about the benefit of having a safe workplace:

Businesses need to identify their markets in order to

Which of the following is a true statement about how technology affects the external business environment:

Business ethics involve considering issues about what is

Which of the following is an internal factor that affects a business's selling policies: 

What is an indirect mechanical-observation method that businesses use to get correct info about products customers buy?

TJ's car is deemed void after the BBB stepped in as it needed regular repair for the 1st year of it's life. This is

Which of the following is a way in which technology has changed the way businesses operate:

It is most appropriate for business people to use complex, technical jargon when they are

Before selecting the right people to work on a project, it is important to identify the

Which action is the most likely action that the gov. does when people miss deadlines for filing their income tax returns

A company spends $5,000 on decor instead of putting money towards the marketing budget. What is the opportunity cost?

This appeared on a survey: "Do you agree the gov. wastes taxpayer money by supporting unnecessary programs?" This is an

Which of the following would probably use a longer channel of distribution than the others:

An important public relations activity in business involves giving public relations advice to

Each pay period, Ken has his employer use direct deposit so the funds are available for use when he needs it.

A depression is characterized by which of the following:

A producer can minimize channel conflict among its distributors and retailers by

Which advertising medium offers the advantage of locating the promotional message near the point of purchase? 

One way that advances in technology helps businesses keep existing products out and extend their life cycle is by

Inventory reduction, sales stimulation, and new-product introduction are reasons that many businesses use

George thinks his culture is superior to all other cultures. This is known as

The data needed for sales volume analyses and market share analyses come from

Integrity is one of the most important traits for ethical leaders to develop because it

Bob applies for a loan from a bank but is denied. This is because Bob believes in a religion that the manager dislikes.

When developing a computer-based presentation, it is important that each slide contain

What quality-control method helps quality by saving time and catching potential issues earlier in the product process

Adhering to an established set of personal ethics is referred to as

Which of the following is a technology tool that allows a business to observe a customer's Internet activities:

You're giving directions to a group of coworkers, and you want to be sure they do exactly what you say. You should

Which of the following might be considered a violation of employees' privacy in the workplace:

What does a business need in order to understand why a successful product is suddenly losing popularity?

Which of the following is an example of a salesperson describing a product's construction and materials: 

A firm uses newspaper hype & personal selling to draw patrons & plans a special sales event to gain hype for the opening

Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility:

A memorandum is typically used for communication that takes place

Thinking of a time when you were happy and proud can help you

What does a business's customers recommending the business to their friends exemplify?

A gov. made a law making businesses to allow workers a 15-min. break every 4 hrs. This law addresses a worker's right to

Being enthusiastic about your job is an example of what type of behavior that builds positive working relationships?

What is the first step in the process of leading change?

The entrepreneurs best equipped to work long hours and overcome obstacles are ones who possess

A basic reason for the formation of a trade association is to

Ethical dilemmas should be thought of as

A project is officially authorized to begin by the 

One of the benefits of setting goals that will help you in your relationships with others is that setting goals 

Why do businesses want to meet quality standards?

What synthetics technique compares a problem with something else that is unrelated?

What information could a salesperson obtain by examining a product? 

When your level of self-esteem is low, this causes you to have

Which of the following is a common consequence for violating rules of conduct:

Which area of promotion will pricing affect?

Two similar brand promises may be carried out differently depending on their

Which of the following is a common product-related complaint:

Most marketers cannot expect to maintain their profit rates unless they

Would a successful business ever change its marketing strategy?

Why is it inappropriate for Jo to post job position info and his manager's personal info on his personal social media?

Office Co. got a contract to supply equipment to schools. What does the company need to effectively supply the contract?

After Lee helps her customer pick a shirt, she asks her how she will pay. This is which part of the selling process?

Jamie is constantly going from obligation to obligation, without free time, and feels like he's behind on work. Jamie is

Which of the following examples depicts an advantage of using digital advertising: 

Dave is building a new website. Which of the following does he need to register to obtain a web address for his site:

A business that effectively coordinates channel management with marketing activities is more likely to provide

Which of the following helps in the interpretation of mined data:

When filing a tort against a business, the plaintiff must establish that the defendant

Rhonda is doing research for a paper in her business class. She should use sources that

Companies spend time and money developing positive organizational cultures because positive culture connects with

Businesses that carry a considerable assortment of goods but only one or a few related product lines are

Managers & researchers have formalized their decisions into statements of what marketing research will achieve, known as

A department store sells clothing from brands like Levi's, but it also sells its own brands of clothing, also known as

When checking risks associated with nearing events, sport/event groups should get input from all management and

Luke, a business owner, just hired an employee. What is one thing he should do on the employee's first day?