THE ETHICS OF SPONSORSHIP AND ADVERTISING RELATED TO SPORT Practice (Unit 5)

Why did the British Medical Association call for a ban on alcohol advertising and sponsorship in 2011?

Which of the following is NOT mentioned as a corporate sponsor of professional athletes?

What is the primary purpose of sport sponsorship?

The Canadian federal law heavily restricted tobacco advertising related to sport in 2000.

What does Canadian law forbid regarding alcohol advertisements?

Are protests against soft drink/energy drink sponsors stronger than those against tobacco or alcohol sponsors?

According to alcohol manufacturers, who are their ads pitched to?

Why do opponents of alcohol ads at sports events argue that it's unethical?

What ethical issues arise from the sponsorship of sporting events by alcohol, soft drink,and energy drink manufacturers?

Sport ethics only focus on official sports rules and ignore dilemmas from rule breaches.

What demographic group is mentioned as being present in the audiences at sporting events?

How many deaths worldwide were attributed to alcohol in 2012, according to the World Health Organization's study?

What is a concerning aspect of some advertising during major televised sporting events such as the Super Bowl?

Who sponsors major international sporting events in Canada and other countries?

Campaigners are pushing for a ban on alcohol sponsorship of sport, similar to tobacco sponsorship.

Binge drinking is a common behavior among people who consume alcohol

Manufacturers of soft drinks and energy drinks are common sponsors at sporting events.

What was the demand by the West Australian Police Commissioner in 2013 regarding alcohol advertising during live sport?

Which organization called for a ban on alcohol advertising and sponsorship in 2011?

According to the Huffington Post, what is the concern regarding Super Bowl advertisers?

Alcohol manufacturers claim that their ads are targeted at minors.

The Nike "swoosh" is a famous symbol of sport sponsorship.

What is the main concern associated with soft drinks and energy drinks as sponsors at sporting events?

The presence of impressionable young people in the audiences at sporting events is not mentioned as an ethical concern.

What ethical concern is raised by the prevalence of alcohol ads at sporting events?

How much money was spent on Super Bowl TV ads in 2012?

What percentage of people who consume alcohol engage in binge drinking, as reported by the World Health Organization?

According to The Huffington Post, how many viewers watched the Super Bowl XLVI TV broadcast?

What was the impact of the Canadian federal law on tobacco advertising in 2000?

Despite some advertising during major televised sporting events being sexist and offensive, these ads continue to run.

The primary concern of opponents of alcohol ads at sports events is the promotion of well-being among young people.

Female viewers have already mounted a massive campaign against demeaning advertisements.

What is the primary concern of opponents regarding alcohol ads at sports events?

What ethical issue is raised by sexist and offensive advertising during televised sports events?

Risky alcohol consumption is associated with a higher risk of developing how many different disorders?

How does the backlash against soft drink/energy drink sponsors compare to tobacco/alcohol sponsors in sports?

Major international sporting events in Canada and other countries are not sponsored by alcohol manufacturers.

How did tennis tournaments respond to the restrictions on tobacco advertising?

The backlash against soft drink/energy drink companies isn't as strong as against tobacco/alcohol in sports sponsorship.

Canadian law allows alcohol ads that link drinking with personal success.

What does the Huffington Post suggest regarding female viewers' response to demeaning advertisements?

According to the World Health Organization's study, alcohol consumption is not associated with addiction.

According to alcohol manufacturers, what drives brand choice in sponsorship?

What is the general perception of soft drinks and energy drinks as sponsors at sporting events?

In 2013, the West Australian Police Commissioner aimed to curb youth intoxication by limiting alcohol ads in live sports

Protests against soft drink/energy drink sponsorship lag behind tobacco/alcohol.

The British journalist in2012 described Super Bowl TV ads as"misogynistic gags that insult men as much as they do women"

Which type of companies started sponsoring tennis tournaments after the restrictions on tobacco advertising?

Pairing an unhealthy product (alcohol) with a healthy activity (sports) through advertising is considered unethical.

Which of the following is true about advertising campaigns that pair alcohol and sport?

60 million viewers were women who watched the Super Bowl XLVI TV broadcast.

Sponsorship of major international tennis tournaments by tobacco companies continued after the 2000 Canadian federal law