BUSA 4350

Question 1

When a respondent says they make $50k because they are embarrassed they only make $25k, this is

Accepted Answer

deliberate falsification

Question 2

P&G monitors trends about its products on websites. What data source is this?

Accepted Answer

web tracking

Question 3

A formal, logical explanation of some events that includes how things relate to each other is..

Accepted Answer

theory

Question 4

_ is any procedure that draws conclusions based on measurements of a portion of the population.

Accepted Answer

Sampling

Question 5

All of the following are examples of nonverbal behavior EXCEPT...

Accepted Answer

talking

Question 6

Three guidelines below help prevent common mistakes in designing questions. Which is NOT?

Accepted Answer

Avoid personal questions

Question 7

Using the scientific method to search for truth about marketing phenomena is known as....

Accepted Answer

marketing research

Question 8

Which type of marketing research addresses who, what, when, where and why questions?

Accepted Answer

descriptive research

Question 9

Research that is conducted to clarify the nature of a research problem is...

Accepted Answer

exploratory research

Question 10

A potential advantage of using an outside research supplier is...

Accepted Answer

more objectivity

Question 11

"What is your favorite hobby - playing video games or what?" This is...

Accepted Answer

Leading

Question 12

Asking a target market to compare your product prototype to an existing competitor is...

Accepted Answer

product testing

Question 13

Age, gender, brand loyalty and corporate culture are examples of...

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concepts

Question 14

Clarkes was asked to complete a self-administered survey on a website. This is a ____ survey.

Accepted Answer

Internet

Question 15

People who provide answers to survey questions are often called...

Accepted Answer

respondents

Question 16

Surveys in which the respondent takes the responsibility for reading/answering questions are...

Accepted Answer

self-administered questionnaires

Question 17

An indirect method of questioning in which a participant ascribes her feeling to a 3rd party is

Accepted Answer

projective technique

Question 18

In which type of sampling is a subsample drawn using simple random sampling within each stratum

Accepted Answer

stratified

Question 19

What is the first stage of the marketing research process?

Accepted Answer

defining the research objectives

Question 20

The _____ is a measure of dispersion.

Accepted Answer

Range

Question 21

The __ a decision is strategically to the company, the __ likely that the research will be done

Accepted Answer

more important; more

Question 22

When the subject is unaware of being observed in a shopping mall, it is...

Accepted Answer

unobtrusive

Question 23

An example of behavioral tracking is...

Accepted Answer

supermarket scanner data

Question 24

When another researcher would get the same result by using the same procedures, the research is

Accepted Answer

replicable

Question 25

Which aspect of the marketing mix is represented by the value that a consumer places on a good?

Accepted Answer

price

Question 26

Researchers have an obligation to respect the participant's right to _____.

Accepted Answer

privacy

Question 27

Research that uses empirical assessments that involve numerical measurement and analysis is...

Accepted Answer

quantitative research

Question 28

The written set of guidelines that describes an outline of tops to cover in a focus group is a

Accepted Answer

discussion guide

Question 29

An interviewer holds a 90-min discussion with one member of the target market. This is...

Accepted Answer

In-depth interview (IDI)

Question 30

Which step comes first in developing a marketing strategy?

Accepted Answer

identifying and evaluating market opportunities

Question 31

When a researcher uses students as respondents because he has easy access to them, the sampling

Accepted Answer

is convenience sampling

Question 32

Which of the following refers to the proportion of respondents that say "Excellent"?

Accepted Answer

Top-Box Score

Question 33

The tendency for respondents to agree with most questions in a survey is known as...

Accepted Answer

acquiescence bias

Question 34

A conclusion that, when one thing happens, another specific thing follows is known as...

Accepted Answer

causal inference

Question 35

All of the following are qualitative research orientations EXCEPT...

Accepted Answer

regression analysis

Question 36

Lists of respondents who have agreed to participate in marketing research with their emails is

Accepted Answer

Online panels

Question 37

Which of the following is NOT a measure of central tendency?

Accepted Answer

Range

Question 38

Ethnography is a qualitative research orientation originating in...

Accepted Answer

anthropology

Question 39

____ definitions translate conceptual definitions into measurement scales.

Accepted Answer

Operational

Question 40

One advantage of focus group interviews is that they...

Accepted Answer

provide multiple perspectives

Question 41

When a respondent understands what the research wants him to do and agrees to participate, he..

Accepted Answer

gives informed consent

Question 42

The candidate at the top of the ballot gets the most votes. This is an example of...

Accepted Answer

Order bias

Question 43

Commercial providers of marketing research services are called...

Accepted Answer

research suppliers

Question 44

Research that helps clarify ambiguous situations or discover business opportunities is...

Accepted Answer

explorator

Question 45

Which of the following is an indicator of a measure's internal consistency?

Accepted Answer

reliability

Question 46

People who cannot be contacted or who refuse to participate are called...

Accepted Answer

non-respondents

Question 47

When a measurement measures what it intends to measure, it is said to be...

Accepted Answer

valid

Question 48

Showing a picture and asking respondents to describe what is happening is called...

Accepted Answer

thematic apperception test

Question 49

A store that conducts research to determine what products to offer on the internet is...

Accepted Answer

conducting distribution research

Question 50

A person's weight is best described as being measured on a(n) ____ scale.

Accepted Answer

Interval/Ratio

Question 51

An important aspect of the marketing concept is a(n)...

Accepted Answer

consumer orientation

Question 52

All of the following are types of marketing research EXCEPT...

Accepted Answer

selective marketing

Question 53

Which of the following assures respondents that they be linked to their responses in any way?

Accepted Answer

anonymity

Question 54

__ is checking the data collected for omissions, legibility and consistency in classification.

Accepted Answer

editing the data

Question 55

A researcher wants to study the AMA and selects a sample from its membership. The AMA list is

Accepted Answer

Sampling frame

Question 56

Asking respondents to remember something without providing any clues to help them remember is..

Accepted Answer

Unaided recall

Question 57

Which approach uses knowledge and evidence to reach conclusions about the real world?

Accepted Answer

scientific method

Question 58

"People who watch football are..." This is an example of...

Accepted Answer

sentence completion test

Question 59

When a customer fills out a satisfaction survey to complain about a bad experience. This is...

Accepted Answer

self-selection bias

Question 60

A respondent is given a list of four malls and asked to put them in order. This is a ___ task.

Accepted Answer

ranking

Question 61

Over the past two years, home values have been decreasing. This is an example of...

Accepted Answer

symptom

Question 62

The number of surveys returned divided by the number who were sent is called...

Accepted Answer

response rate

Question 63

"Are the Fed and large banks responsible for high foreclosures?" This is...

Accepted Answer

Double-Barreled

Question 64

People who are unwilling to participate in a research project are referred to as...

Accepted Answer

refusals

BUSA 4350

Questions 76

BUSA 4350

Questions 76