What is a marketing mix?

Product, price, place, promotion

What is a SWOT analysis?

Strengths, weaknesses, opportunities, threats

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Marketing Principles and Strategies

18 termsStudBud Administration3 plays

Test your knowledge on marketing principles, strategies, and concepts with this engaging quiz.

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Questions 18

Answers

1
Which is a non-price competition?
Discounts
Price cuts
Advertising
Coupons
2
True or false: Demand affects pricing
False
True
3
What is a target market?
Specific group of consumers
Entire population
All businesses
All online users
4
Which factor influences consumer choice most?
Brand loyalty
Advertising
Price
Quality
5
Which is a benefit of branding?
Higher costs
Less recognition
Lower quality
Customer loyalty
6
Which strategy uses scarcity?
Relationship marketing
Mass marketing
Niche marketing
Scarcity marketing
7
Which is a direct marketing method?
Email campaigns
Billboards
TV ads
Radio spots
8
Which is a benefit of market research?
Increased costs
Better decision making
Less competition
Lower demand
9
What is a marketing mix?
Product, price, people, profit
Product, place, people, profit
Product, price, place, promotion
Price, place, promotion, profit
10
What is a SWOT analysis?
Supply, work, output, turnover
Strategy, work, options, tactics
Sales, wages, operations, taxes
Strengths, weaknesses, opportunities, threats
11
Which is a psychological pricing strategy?
Odd pricing
Cost-plus pricing
Even pricing
Dynamic pricing
12
True or false: Marketing creates needs
False
True
13
What is the law of supply?
Lower price, higher supply
Higher price, lower supply
Price doesn't affect supply
Higher price, higher supply
14
Which is a pull strategy?
Direct selling
Personal selling
Advertising
Trade shows
15
What is market segmentation?
Dividing market by needs
Dividing market by supply
Dividing market by location
Dividing market by price
16
What is a value proposition?
Product's price
Product's supply
Product's unique benefit
Product's demand
17
True or false: Supply is unlimited
True
False
18
What is price elasticity?
Price remains constant
Price changes demand
Price affects quality
Price changes supply

Marketing Principles and Strategies Flashcards | StudBud