manipulating people through words and images

encouraging support through educated, expert opinions

actual customers (just like me)

Linking an person or product to something negative

encourages buy-in through peer pressure

using a sense of danger if idea or action not followed

Persuasion and Propaganda Flashcards

1

Glittering Generalities

Threats
Famous People
Positive Words or Images connected to product or idea
Lies

2

Propaganda is

manipulating people through words and images
mean
ineffective
illegal

3

Appeal to Authority

using a celebrity endorsement
drawing false conclusions
establishing a sense of danger for opposition
encouraging support through educated, expert opinions

4

Knowing persuasive techniques can help you by

entertaining you
frightening you
equipping you
protecting you

5

All of the supporting evidence should be

connected to the thesis
super-smart
attractive
chronological

6

Plain Folk

celebrities
expert opinions
actual customers (just like me)
good words and images

7

Logical Fallacies

Bright Colors
Peer-Pressure
poor or weak logic
Fear

8

The most important part of an argument is

the thesis
the structure
the end
the supporting ideas

9

Transfer

celebrities
connecting to positive symbols
fear
false ideas

10

Name Calling

Linking an person or product to something negative
Famous People
False Arguments
Good Words

11

Good persuasion acknowledges and neutralizes other points of view. This is called

awesome
a counter-argument
a yogism
anecdotal

12

Testimonial

uses pretty pictures and words
uses a celebrity endorsement
frightens the buyer
amuses the buyer

13

Bandwagon

is fun to ride on
leaves you alone
encourages buy-in through peer pressure
plays music

14

Fear

Symbols
false logic
Peer-Pressure
using a sense of danger if idea or action not followed

15

Writing that sets out to influence or change an audience's thoughts or actions uses

the force
good stuff
candy
persuasion

Persuasion and Propaganda

Questions 15

Persuasion and Propaganda

Questions 15