What is a Television Match Official (TMO)?

an official that helps make decisions by using TV footage

Which of the following is INCORRECT about how media coverage has affected sport?

NGB's invest less in grassroots

How can media coverage affect performers in a bad way?

Intrusion/focus on private lives, Sensationalise controversies

What is an example of endorsement?

An athlete tweeting about how good Nike trainers are is

Which is NOT an advantage of commercialisation for the sport?

Funding goes to popular sports and not minorities

What is a stakeholder?

They affect/are affected by an organisations actions

Which is the odd one out? Sponsorship..............

makes sports associated with an undesireable product

How can sport be made more attractive to the media?

Uncomplicated rules, Well-matched competition

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Commercialisation in Sport

18 termsStudBud Administration11 plays

A look at the money side of sport

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Questions 18

Answers

1
What is a Television Match Official (TMO)?
A replacement referee for if the first becomes injured
A commentator
Programmes Hawk-Eye technology
an official that helps make decisions by using TV footage
2
Which of the following is INCORRECT about how media coverage has affected sport?
Kick-off times scheduled for maximum viewing figures
More teams are involved in World Games
More exciting sports are introduced
NGB's invest less in grassroots
3
How can media coverage affect performers in a bad way?
Intrusion/focus on private lives
Sensationalise controversies
Gives them too much money
Makes them role models
4
Commercialisation involves treating the sport as a(n) __________.
Endorsement
Asset
Game
Commodity
5
What is an example of endorsement?
A footballer wearing a shirt with their sponsor's logo
McDonalds being an official partner of London 2012
An athlete tweeting about how good Nike trainers are is
RBS sponsoring the 6 nations
6
Sponsorship reduces the amount of tax paid by a company. True or false?
False
True
7
Which is NOT an advantage of commercialisation for the sport?
Funding improves technology
Better facilities, equipment and talent ID
Increased exposure of role models increases participation
Funding goes to popular sports and not minorities
8
Which is a disadvantage of commercialisation on spectators
increased access to view
increased costs to view
increased standards of performance
more interactive
9
Disadvantage of commercialisation on officials
Talent pathways
higher profile
Faulty decisions highlighted
Salary
10
Which is NOT an ethical consideration for an athlete obtaining sponsorship?
Social duty/role model
The product sales
Nature of the product
Impact on future sponsorship
11
What is a stakeholder?
An athlete which represents a company (e.g wears Nike shoes)
An athlete which endorses a company
A team which is sponsored by a company (e.g logo on tshirts)
They affect/are affected by an organisations actions
12
Which is the odd one out? Sponsorship..............
improves facilities to benefit the performer and spectator
makes sports associated with an undesireable product
allows sports to be organised better
Creates atmosphere at events
13
Which 'ring-fenced' sports events were live and free on TV?
Superleague Netball
Olympic Games
Premiership Rugby
Premier League football
14
Which is a disadvantage of commercialisation for managers/coaches?
Analysis of opponents easily available
Financial support
Pressure to win or lose job
Higher profile
15
Which is NOT a disadvantage of commercialisation on the performer?
inequality of funding
increased pressure
increased wages
increased deviance
16
Which is NOT a characteristic which makes a sports performer more marketable?
Good looking
Wide audience of appeal
High level performer
High income
17
In the Golden Triangle, what is sport linked to?
Media and Businesses
Teams and Athletes
Media and Coaches
Teams and Businesses
18
How can sport be made more attractive to the media?
Uncomplicated rules
Well-matched competition
Long games
Lots of ad breaks

Commercialisation in Sport Flashcards | StudBud