Marketing Essentials Unit 1

Individuals who purchase products and services to satisfy needs.

True/False: Marketing is one of the most important functions of a company.

What is a SEO

Goal of marketing is to match a company's products and services to the people who need/want them

ongoing activities designed to support the primary function of a business and keep it operating efficiently

NOT one of the digital marketing concepts

Which one is NOT part of the 4 Ps?

Goods is another word for a service

Companies use marketing as their secondary business activity

a unique group of prospective customers a business wants to serve

action of supplying goods to stores that sell to consumers

I shall solemnly swear to study for my test.

amount a customer pays

A well recognized logo will hurt a company.

True/False: Marketing has not changed from year to year.

Companies do not need to understand customer needs and wants

Examples of products, or GOODS except

Do marketing companies target children?

managing large amounts of $$$$ by governments or companies

communicate and encourage customers to purchase items

Which is not a traditional marketing type?