Which type of customer relationship management software would be most appropriate to track leads prospects and customers

sales force automation technology

Which statement is true about customer relationship management (CRM)?

A primary goal of CRM is to maximize value of customer relationships.

One action that an ethical business can take to help build the long-term trust and loyalty of its customers is to:

implement a comprehensive customer privacy policy.

What is a benefit of using analytical customer relationship management (CRM) software?

It aids management in developing financial forecasts.

An important aspect of using technology in customer relationship management involves:

updating customer information in the computer database.

studbud

Business Management 3.01-3.02

9 termsStudBud Administration36 plays

Imported from external platform

Flashcards9 cardsFPractice quizPHost liveL

Questions 9

Answers

1
Which type of customer relationship management software would be most appropriate to track leads prospects and customers
campaign prediction software
sales force automation technology
matching engine technology
personalization technology
2
Which statement is true about customer relationship management (CRM)?
A primary goal of CRM is to maximize value of customer relationships.
A business has a CRM program if it is providing good customer service.
Organizational culture has little effect on a customer’s experiences.
Price is the most important factor
3
Sending customers alerts or messages through their cellular phones. What form of technology is MSB using?
wireless
traditional
global positioning
dial-up
4
Carlos inputted a summary of the discussion in the company’s customer relationship management system.
operational
developing
automated
collaborative
5
Kemper Corporation continually updates the firewalls on its website to protect its customers
product tampering.
physical safety.
calculation errors.
online security.
6
One action that an ethical business can take to help build the long-term trust and loyalty of its customers is to:
implement a comprehensive customer privacy policy.
maintain detailed information about customers’ transactions.
send daily opt-in e-mail messages to customers.
sell its customer list to third parties without permission.
7
What is a benefit of using analytical customer relationship management (CRM) software?
It can lead to discounts for the customer.
It aids management in developing financial forecasts.
It prevents customers from having to repeat themselves
It allows management to communicate with clients through various channels.
8
An important aspect of using technology in customer relationship management involves:
providing customers with product information.
updating customer information in the computer database.
posting customer information on the business’s website.
allowing employees to have complete access to customer information.
9
In the modern business world, a growing number of interactions between businesses and customers are taking place:
through the mail.
over the Internet.
in stores.
on the phone.

Business Management 3.01-3.02 Flashcards | StudBud