Sports and Entertainment marketing chapter 10

Mrs. Timmerman is the Coolest teacher ever 

what is face to face communication?

The theme of an ad is know as

What is it called when an ad loses effectiveness?

The image of your company has a major impact

what is the purpose of promotion?

Goodwill scares customers away from products

advertising revenue is important to entertainment

promotion can't overcome the drawbacks of poor product that is priced too high

The only way of advertising is on TV

What is a sales promotion 

Push money is...

The number of times an ad is aired is called the 

Whats the difference between publicity and advertising 

Marginal analysis is the technique of setting the advertising budget 

Promotion is not important to selling stuff

What offer short term discounts to distributors 

publicity is 

additional incentives to encourage consumers

What is product placement?

there are how many steps in promotion 

Some lawsuits and big news stories are said to be faked for publicity 

which of the following would be good publicity 

Choosing the media that will bring the most effective advertising method is

Product placement is a type of advertisement

Many companies like to advertise to just one age group

There are only advantages on highly viewed website ads 

advertising 

Press can be a good thing

Reach is the number of people in a target market expected to receive the message

We're all going to ace this test?

Interactive advertising is engaging the product in the Ad

Measuring the effectiveness of the advertising is what step? 

Advertising is little money in the entertainment industry

advertising plays a strong role in