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Market Segmentation Mosier 4th Flashcards | StudBud

Explore/Market Segmentation Mosier 4th

Market Segmentation Mosier 4th

10 terms·StudBud Administration·94 plays

Quiz based on the Basic Marketing Concepts powerpoint

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Questions 10

Answers

1
Geographic Segmentation includes all of the following EXCEPT...
Global Markets
Age Markets
Regional Markets
Local Markets
2
True or false- Market segmentation is another name for target market.
True
False
3
What is the marketing mix dependent on?
None of the above
All of the above
How well the product is presented
How well the target market is defined
4
Demographic segmentation does NOT include...
Gender
Education Level
Income level
Values
5
What are the four P's of the marketing mix?
Price, Personality, Product, Place
People, Place, Personality, Product
Product, Place, Price, Promotion
Product, Place, Price, Promotion, Personality
6
What is a target market?
The person a business is trying to sell their product to
The specific group of people a business is trying to sell to
The market of selling targets
7
What is the marketing concept?
Product, Place, Price and Promotion
The idea that a customer needs to make a profit
The idea that profit can be made by satisfying customer need
8
Benefit segmentation DOES include...
Interests
Global markets
Age
Health issues
9
Psychographic segmentation is...
Based on where the target market can be located
Based on the sanity of the target market
Based on the target markets lifestyle and personality
Based on the personal characteristics of the target market
10
What is the marketing mix comprised of?
The four P's
Marketing segmentation
The five basic marketing strategies
A target market