stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Chapter 1 marketing Flashcards | StudBud
Explore
/
Chapter 1 marketing
Chapter 1 marketing
5 terms
·
StudBud Administration
·
16 plays
Imported from external platform
Flashcards
5 cards
F
Practice quiz
P
Host live
L
Questions
5
Answers
1
what is the meaning of marketing myopia ?
are some combination of products, services, information, or experiences
the act of obtaining a desired object from someone
anything that can be offered to satisfy a need or a want
focusing only on existing want and losing sight of underlying consumer need
2
do the core concepts have 5 ?
True
False
3
Do the selling concept include in marketing management orientations?
True
False
4
This is core concept except
market information
markets
value and satisfaction
market offerings
5
does the marketing function have 6?
True
False
