Entrepreneurship Unit 3

Before producing and selling a product, which action should marketers do first?

Which is an important advantage for the corporate form of business ownership?

Which is a major advantage of a sole proprietorship?

Which is the primary reason for governments to regulate business activities?

Companies have been forced to pay more attention to the specific needs of consumers because:

Which is a question that a business might ask when it wants to evaluate its weaknesses?

Which item might be included in the appendix of a marketing plan?

What section of the marketing plan includes information about expected results?

Which is an external threat that a company might identify while conducting situation analysis?

Which is often included in a situation analysis of a marketing plan?

A plan should outline the specific activities that the business will use to perform what task?

The most desirable market segments to a business are measurable & identified as :

Identifying market segments helps a business to develop which factors appropriately?

P&Gs decision to offer different soaps in a range of prices is an example of which strategy?

When sellers offer products that will appeal to most buyers, they are using which strategy?

One of the purposes of conducting a market analysis is to develop which component?

1 way that a business can learn about the activities of competitors is to perform which action?

P&G selected its target market, it ignored the differences & generate appeal with 1 offer.

Selecting a target market based on specific criteria that limit to a well-defined segment.

Which laws protects the inventions/written works of a business from the use by others?

__ is a question should answer about its target market while conducting a situational analysis?

A business that fails to protect its employees from unnecessary risk may be sued for :

. Which situation presents a business threat to a company?

One reason it is important for businesses to conduct a competitive analysis is to identify :

Which is an activity that a business performs when conducting a competitive analysis?

Which form of business ownership can raise money easily?

What is a potential threat a manager might identify in a SWOT analysis?

Where in a marketing plan would a business owner plan to communicate with its customers?

Which is a consideration in the place element of marketing?

A business identifies a market that shares common characteristics based on where people live.

Which question is important to ask to determine the strengths when doing a SWOT analysis?

Which is a disadvantage for each partner of a general partnership?

Which is a factor that businesses often consider when conducting a market analysis?

Businesses that segment the market based on psychographics are grouping people by?

Which should be included in the executive summary of a marketing plan?

Marketing strategies are designed and implemented for the overall purpose of which action?

Which is an important benefit of a marketing plan?

Why do businesses with excessive debts often file Chapter 7 bankruptcy?