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Marketing Terms 1 Flashcards | StudBud
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Marketing Terms 1
E in PEST stands for =:
W in SWOT stands for:
Marketing Terms 1
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Answers
1
W in SWOT stands for:
Wary
Warning
Wise
None of these
2
E in PEST stands for =:
Enigmous
Economical
Excellent
Earnest
3
Market Research; Consists of the gathering, storing and analyzing of the information
Pricing
Market Information Management
Channel Management
Promoting
4
P in PEST stands for:
Passe
Palpable
Political
Pure
5
T in PEST stands for:
Transformative
Technological
Technical
Timely
6
Process of planning, pricing, promoting, selling and distributing ideas, goods, and services
Marketing
None of these
Producing
Refining
7
Effort to inform, persuade or remind current and potential customers about products and services
None of these
Pricing
Promotion
Distribution
8
S in PEST stands for:
Sociocracy
Sociopath
Socio-cultural
Socio-economic
9
M in SMART goals stands for:
Mathematical
Masters
Measurable
Meaningful
10
The benefits of Marketing
Economic Utility
All of these
New and improved products
Lower prices
11
Having the product or service where customers can purchase it
Price Utility
Form Utility
None of these
Place Utility
12
R in SMART goals stands for:
Remedy
Realistic
Random
Ramify
13
Marketers increase product values by having them available when the consumer wants them
Form Utility
Price Utility
Time Utility
Place Utility
14
The marketing concept explains that the target markets’ needs and wants must be:
All of these
Anticipated
Determined
Satisfied
15
Exchange for money; Increases with each additional option for an exchange
Form Utility
Time Utility
Place Utility
Possesson Utility
16
T in SWOT stands for:
Timely
Tentative
Tempting
Threats
17
Tangible items that have monetary value and satisfy your needs and wants
Goods
Both of goods and services
Neither goods or services
Services
18
Involves changing raw materials into usable goods
Form Utility
Place Utility
Time Utility
Information Utility
19
Understanding the concepts and strategies used to develop and target specific marketing strategies
Market Planning
Promotion
Pricing
Product Service Management
20
An added value in economic terms
utility
Impact
Competition
Service
21
T in SMART goals stands for:
Tentative
Turbulent
Timely
Tenacious
22
Intangible items that have monetary value and satisfy your needs and wants
Goods
Services
Neither goods or services
Both of goods and services
23
Distribution; this is the process of figuring out how to put the good or service into the customer’s hand.
Pricing
Marketing Information Management
Channel Management
Promotion
24
The S in SMART goals stands for:
Stringent
Specific
Strong
Strengths
25
Is the idea that a business should strive to satisfy customers’ needs and wants and generate a profit.
None of these
Marketing Concept
Logistical Concept
Promotion Concept
26
The S in SWOT stands for
None of these
Strengths
Specific
Smart
27
Obtaining, developing, maintaining, and improving a product or a product mix
Product/Service Management
Channel Management
Promotion
Pricing
28
Involves communication with the consumer
Form Utility
Place Utility
Price Utility
Information Utility
29
A in SMART goals stands for:
Attainable
Autonomous
Audacious
Autoimmune
30
O in SWOT stands for
None of these
Obsolete
Opportunities
Options
