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Business Information Systems chapter 9 Flashcards | StudBud
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Business Information Systems chapter 9
Business Information Systems chapter 9
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Answers
1
Selling a customer with a checking account a home improvement loan is an example of
direct marketing
cross-selling
cross-channel promotions
operational CRM
2
Customer service modules in CRM systems provide tools for
sales quote generation
identifying profitable and unprofitable customers
assigning and managing customer service requests
managing sales prospect and contact information
3
In a push-based model, actual customer orders or purchases trigger events in the supply chain
False
True
4
Safety stock acts as an inexpensive buffer for the lack of flexibility in the supply chain
False
True
5
Enterprise systems can improve management reporting and decision making
False
True
6
________ software is built around thousands of predefined business processes
from all functional areas
Enterprise (ERP)
Process management
PRM
CRM
7
Enterprise systems use a client/server architecture and have not yet been redesigned to take advantage of the Web
True
False
8
Marketing modules in CRM systems would provide tools for
managing sales prospect and contact information
identifying profitable and unprofitable customers
sales quote generation
managing an advice telephone line
9
Dell Inc. is an example of a push-based model
False
True
10
A build-to-order supply-chain model is also called a ________ model.
supply-driven
demand-driven
push-based
replenishment-driven
11
CRM applications dealing with the analysis of customer data to provide information for improving performance defines
operational CRM
SCM
SFA
analytical CRM
12
A supply chain driven by actual customer orders or purchases follows a ________ model.
replenishment-driven
push-based
pull-based model
build-to-stock
13
A ________ is a method of interaction with a customer, such as telephone or customer service desk.
client channel
point of presence
sales point
touch point
14
Which of the following would NOT be considered a contact point?
e-mail
retail store
intranet
website
15
You have been asked to implement ERP software for a manufacturer of kitchen appliances. What is the first step you take?
Map the company's business processes to the software's business processes
Select the business processes you wish to automate
Select the functions of the system you wish to use
Map the software's business processes to the company's business processes