SEM I 1.01-1.02

Question 1

Which of the following is an example of marketing the sport event

Accepted Answer

distributing information about a NASCAR race

Question 2

_____ marketers have an advantage over all other licencors in the international licensor market

Accepted Answer

Sports

Question 3

All the following are important elements of a sport/event organization's brand awareness except

Accepted Answer

Coach's Name

Question 4

A sports organization offers a business ____, to encourage that business to sponsor an event?

Accepted Answer

naming rights

Question 5

One unique characteristic of the sport industry is that it seeks to attract markets that

Accepted Answer

include spectators and participants

Question 6

Which of the following usually is a characteristic of the sport/event industry

Accepted Answer

Provides products that are different for each consumer

Question 7

One characteristic of event marketing involves promoting and selling a(n)

Accepted Answer

unique experience

Question 8

A baseball game broadcasted on the radio is an example of

Accepted Answer

sports media.

Question 9

Athletes are often considered to be particularly effective promoting products related to their

Accepted Answer

sport

Question 10

Sports marketers have this advantage because

Accepted Answer

sports are universally appealing

Question 11

What are royalties?

Accepted Answer

A percentage of actual sales

Question 12

Team-related factors that affect brand value include

Accepted Answer

All of the Above

Question 13

The core benefits to customers who purchase sport products include entertainment, health, and

Accepted Answer

achievement

Question 14

Most sport/event products are classified as

Accepted Answer

a combination of goods and services

Question 15

The NCAA is an example of a

Accepted Answer

Sanctioning Body

Question 16

A shirt, featuring a team's name or logo, that is sold to the public is an example of

Accepted Answer

Licensed Merchandise

Question 17

Because games have uncertain outcomes, most fans are motivated by the game's________ value.

Accepted Answer

entertainment

Question 18

The ultimate purpose of branding in sport/event marketing is to

Accepted Answer

encourage sales

Question 19

The basis for the licensing process includes ______

Accepted Answer

trademarked property

Question 20

Professional Sports teams benefit their surrounding community by

Accepted Answer

attracting tourist dollars

Questions 20