Is it logos, ethos, or pathos?

An ad for fancy red headphones says, "See why online viewers love us."

A sad dog looks through a fence. The ad says, "Animals need your help. Adopt a pet from your local shelter."

An ad shows a happy woman resting in a luxurious airline seat. It says, "Shambala Airline. Rest easy. Arrive refreshed."

The ad shows a happy woman. It says, "No worries here. With Stay-Clear deodorant, you'll never fear unexpected odors."

An ad shows a bowl of Vegi-Health vegetable soup and says that the soup is endorsed by the American Heart Association.

"Studies show that Duophase Clinical Strength toothpaste is 96 percent as effective as a professional dental cleaning."

A TV ad says, "The right choice is clear. LCD screens use less energy than plasma."

An ad shows a shiny sports car parked on a leaf-covered road on a beautiful autumn day. It says, "Blaze your own trail."

The DentaFresh toothpaste ad includes a picture of a dentist. It says, "The brand more dental professionals recommend."

An ad for Vilaplus vacuum cleaners says, "In laboratory tests, Vilaplus picks up more dirt than the leading brand."

A busy working mother using a device says, "I have a lot of people depending on me, so I depend on the Readi-Planner."

A paper plate ad shows smiling people having a picnic at a park on a sunny day. The ad says, "Serving up good times."

An ad shows a wedge of cheese beside a cracker. It says, "WedgiCheese crackers. Made with real cheese since 1901."

The ad shows a capacious stone building. It says, "Ashton Baker Credit Union. Protecting your money since 1905."

An ad for a cold and flu medication shows a miserably sick man and says, "When you're sick, nothing else matters."