Advanced Ch. 30 - Marketing

What is the government agency responsible for governing the packaging and labeling of all food, drugs, and cosmetics?

What is NOT part of the meaning of the word 'product' as it is used in marketing?

A great online spa software system would include all of these features except...

What must salon/spa owners recognize as the most valuable asset in any business?

What term refers to an internal marketing method meant to retain valued clients?

The generalized term for the various ways you can promote your business is...

What is critical to evaluating the success of any advertising and/or marketing efforts?

All of these are automatic business builders except...

Weighing important considerations such as positioning and pricing creates what aspect of a product or service?

Which of these is not an example of direct marketing?

The key to successful and effective _____________ efforts is maintaining an up-to-date client information database.

What is an example of an indirect cost associated with performing a service?

All of these are components of demographics except...

When marketing skincare, which of these is NOT a primary objective to consider?

A successful direct marketing campaign has two important factors...

These are all public relations strategies for your business except...

Why do skin care professionals have a tremendous advantage over other types of professionals in personal selling?

___________ are/is a great way to decide on the best products and services for your target market.

What term is used to refer to the four P's?

Which of these is NOT a way to boost your company's public image and encourage more customers to come to your spa?

A good marketing plan...

A package including a bundle of discounted services is an example of what type of marketing?

What is generally considered the least expensive type of advertising?

Why do public relations professionals encourage business owners to perform good deeds and plan events?

Who is the salon/spa must be invested in developing positive customer relationships?

The primary government agency that regulates all business conduct is...

What term refers to the way your fees compare with the fees charged by your competitors?

What form of advertising requires continuity in order to be effective?