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Digital Marketing - Tying it all Together Flashcards | StudBud
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Digital Marketing - Tying it all Together
Digital Marketing - Tying it all Together
20 terms
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Digital Marketing - Tying it all Together
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
Find the odd one out in three pillars of Digital marketing
Digital platforms
I am the answer
Marketing Concepts
Content
2
__________ is a metric to determine how relevant and useful your Google ad is to the user.
Ad Rank
Quality Score
Max bid
Quantity Score
3
Can you guess the brand which launched its new sedan car through LinkedIn?
Volkswagen
Maruti
Benz
BMW
4
Social media is keyword based like Google.
False
True
Good question!
Hold on, my neighbour is too slow to select the answer!
5
Where can I find and target customers who have the intent to buy?
Google
Instagram
Emails
Facebook
6
Google ranking is for?
Your revenue to google
Home Page
Website
Web page
7
____________ metric talks about building awareness of a brand.
Act
Convert
Engage
Reach
8
What is CTR?
Click through Rate
Click to Respond
Chance to Respond
Click to Rollover
9
Traditional Marketing is replaced by Digital Marketing.
True
Who knows?
Waiting for my neighbour to select the right answer!
False
10
What is the formula of Google Ad rank we discussed?
CPC Bid * Quality Score
CPC Bid / Quality Score
Formula in Digital Marketing? When did you discuss this?
CPC Bid + Quality Score
11
Influencer Marketing goes hand in hand with two types of marketing
Social Media Marketing & Content Marketing
Social Marketing & Instagram Marketing
Sorry, I was abscent in that class :-)
Linkedin Marketing & Instagram Marketing
12
Which is king in Digital Marketing?
Social Media
Content
SEO
SEM
13
Which one is the best for community creation?
I dont see an use for creating a community!
Social Media Platform
Google SEO/SEM
Email Marketing
14
For quick benefits, paid ads are preferred.
True
False
15
Is Remarketing and Retargeting the same?
Should I choose "No"?
I am confused. Help me!
No
Yes
16
Small piece of code which drops cookies on visitors is ___________
Pixel Tag
Code
Google Ad
Snippet
17
Which media is trusted more by customers?
Earned
Paid
I am the answer
Owned
18
Google Bots cannot process images on the web. So what do they use?
image src tag
Image text
Alt text
text tag
19
Which type of influencer is a vocal customer?
Micro Influencer
Bloggers & Content Creators
Industry Experts and thought leaders
Celebrities
20
Which one is not an On Page SEO activity?
Title tags
Content
URL structure
Back Links
