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BBB 4M1 - Exam Review Updated - Part 2 Flashcards | StudBud
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BBB 4M1 - Exam Review Updated - Part 2
BBB 4M1 - Exam Review Updated - Part 2
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Answers
1
A
culture
that has a lifestyle or values that are
opposite
of the accepted culture in that area:
Counterculture
Cultural Determinant
Subculture
Cross culture
2
The
sum total
of all activities needed to get the good or service to the consumer is called:
Marketing
Logistics
Advertising
Distribution
3
Businesses that offer a
similar product
as your business are this type of competition:
Direct
Undirect
Strong
Indirect
4
The
value
of what is given up to get something else is called:
Comparative Advantage
Opportunity Cost
Competitive Advantage
Absolute Advantage
5
The
flow of goods
in and out of the business. (transportation, warehousing, storage) is called:
Distribution
Marketing
Logistics
Inventory Management
6
Logistics
was originally a ____ term.
Development
Supplier
Military
Business
7
Meetings
that have
set time constraints
and follow an
agenda specifically
are called this.
monochronic
polychronic
ponochronic
molychronic
8
The
2 C's of marketing
are:
Consumer and Competition
Cost and Consumers
Cost and Collaboration
Competition and Cost
9
The
segment of the market
that a product or service is geared towards is called:
Sales Market
Demand Market
Target Market
Segmented Market
10
Meetings
that are
flexible
and allow people to participation in discussions are called this.
ponochronic
molychronic
monochronic
polychronic
11
Businesses can have a
competitive advantage
by having:
Economies of Scale, High Production Costs and Brand Equity
Economies of Scale, High Distribution Costs & Brand Equity
Economies of Scale, Low Production Costs and Brand Equity
High Production/Distribution Costs & Product Differentiation
12
This is the top of the
business cycle
.
Recession
Trough
Peak
Expansion
13
This
economic development
, often called "First World Countries" with a strong GDP is:
Developing
Underdeveloped
Developed
Undeveloped
14
In
simple terms
, logistics is about:
international trade
the container
global trade
moving things
15
At this stage of the
business cycle
, production and sales reach their lowest level.
Trough
Expansion
Peak
Recession
16
The
money left over
from your wages after all living expenses have been paid for is called
Gross Income
Net Income
Recreational Income
Discretionary Income
17
Marketing strategy
where all of a company's manufacturing and marketing are done in one place.
Domestic Strategy
Local Strategy
Centralized Strategy
Decentralized Strategy
18
The
belief
that your own culture, values and belief represent the right way of doing something.
Ethnocentrism
Cultural Relativism
Protectionism
Egocentrism
19
This type of
market research
is collected by others.
I.e.
Statistics Canada
Primary data
Second hand data
Secondary data
Market Data
20
Examples of
cultural determinants
include:
History, Religion and Psychographics
Geography, History and Psychographics
Geography, History and Demograhics
Geography, History and Religion
21
Marketing strategy
where a company has the production or marketing done in a different country.
Local strategy
Centralized strategy
Decentralized strategy
International strategy
22
At this stage in the
business cycle
, the economy is beginning to grow.
Peak
Expansion
Recession or contraction
Trough
23
Beliefs, values and attitudes
that are acquired by a large group of people in a region is:
Traditions
Norms
Customs
Culture
24
Any product
that competes for consumers' spending money is this type of competition.
Undirect
Strong
Direct
Indirect
25
The
marketing mix
includes:
Product, Price, Promotion and Profit
Product, Place, Promotion and Profit
Product, Price, Place and Promotion
Product, Price, Place and Profit
26
This
economic development
is referred to as "Emerging Countries" that are becoming prosperous.
Developed
Undeveloped
Underdeveloped
Developing
27
This type of
market research
is observed and collected by a business to solve.
i.e. survey
Second hand data
Secondary Data
Primary data
Market data
28
At this stage of the
business cycle
, the economy is slowing down and people are buying less.
Trough
Expansion
Recession or Contraction
Peak
29
A
group within culture
that is distinguished from it based on
religion, class or ethnicity
is a:
Subculture
Cross Culture
Counterculture
Cultural Determinant