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Duplicate of A Marketing Concepts Review Quiz Flashcards | StudBud
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Duplicate of A Marketing Concepts Review Quiz
Duplicate of A Marketing Concepts Review Quiz
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A foundations of marketing review quiz. #business #marketing
Flashcards
23 cards
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Questions
23
Answers
1
Individual or business providing products, services, or money for a sports team/event
offering
brand loyalty
endorsement
sponsorship
2
the give-and-take between the event, the sponsors, and the fans
offering
target market
value proposition
exchange
3
___ provide the biggest platform for companies to advertise their brand or products via sponsor
Theme parks
Sporting events
Movies
Concerts
4
The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?
Both
Benefit
Neither
Feature
5
Name the part of this ad below labeled "2".
Copy
Headline
Illustration
Signature
6
Name that Function! A customer does a taste test and answers questions at a grocery store.
Pricing
Selling
Market Research
Promotion and Advertising
7
salespeople ask customers if they want to purchase related products
networking
leads
the market
cold calling
8
formed by the interaction of the event, the sponsors, and the fans
segmentation
event triangle
venue
market segment
9
Name this market segmentation! Kashi's targets 27-37 year olds with an Ad for GoLean Ceral
Infographics
Demographics
Psychographics
Geographics
10
the graphic representation of a company's name
promotional mix
loyal users
logo
brand
11
The iPad Air "ultra thin" lightweight design is a product feature?
True
False
12
Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2017 F-150s.
Product
Price
Promotion
Place
13
Name the part of this ad below labeled "1".
Headline
Illustration
Signature
Copy
14
Name that Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.
Place
Price
Promotion
Product
15
Using the name of a product or business as part of the name of an event venue
endorsement
corporate sponsorship
exchange
event triangle
16
Name the part of this ad below labeled "3".
Illustration
Headline
Signature
Copy
17
premium stadium seats that provide another source of high revenue for the owners
concessions
product placement
club seats
general admission
18
Name this Marketing Mix! Muskego Floral adds an Online shopping site.
Promotion
Price
Product
Place
19
Name that Function! McDonald’s creates a new line of healthy breakfast wraps.
Market Research
Product
Promotion and Advertising
Pricing
20
Name this segment! Apple launches the new IPad Air 2 exclusively at stores in New York city.
Geographics
Psychographics
Infographics
Demographics
21
Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.
Selling
Pricing
Promotion and Advertising
Market Research
22
The 4P's, also known as the marketing mix are:
Price, Produce, Point, Promotion
Pricing, Protecting, Promoting, Pete
Price, Product, Place Promotion
Prepare, Protect, Promote, Produce
23
Name that Marketing Mix! A store sets up their Christmas display of
new products
in November.
Promotion
Product
Place
Price
