stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
QUIZ 1 - PRINCIPLE OF MARKETING Flashcards | StudBud
Explore
/
QUIZ 1 - PRINCIPLE OF MARKETING
QUIZ 1 - PRINCIPLE OF MARKETING
10 terms
·
StudBud Administration
·
10 plays
CHAPTER 1 , 2 AND 3
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
Forces that shape opportunities and pose threats to the company are definition for
Micro-environment
Macro-environment
Demographic
Consumer
2
Forces that
create new technologies,creating new product and market opportunities
are factor
natural
technologies
political
economic
3
There are 6 challenges in marketing such as
marketing offering
digital age
marketing environment
not-for-profit marketing
4
'States of felt deprivation' is a definition for
want
supplier
need
demands
5
'A feeling when benefits of the product or service meet the customer’s expectation' is a
satisfaction
quantity
quality
value
6
'Money or barter system' is example for
supplier
transaction
exchange
relationship
7
Resellers are example of one factor in micro environment such as
consumer
Supplier
company
Marketing intermediaries
8
customer satisfied or not satisfied are one of in the process in Consumer Buying Process
Information Search
Post Purchase Evaluation
Need / Problem Recognition
Purchase Decision
9
how many philosophy in marketing concepts?
3
6
5
4
10
Example of not-for- profit marketing
Majalah 3
Hijrah
Bersamamu TV3
Dai