Business to Business (B2B) is when

a company sells to other companies

User generated content is

created by followers, product users or consumers

Selecting the right target market will....

Attract guests most likely to buy the product/service, increasing business

What are the four Ps of Marketing?

Product, place, price, promotion

Why is customer segmentation necessary?

It helps to improve client retention, It helps to distinguish between customer types

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MARKETING CONCEPTS REVIEW

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Answers

1
Promoting your product at a trade show is an example of
diversity marketing
public relations
undercover marketing
event marketing
2
When a company's products are linked to a social cause this is referred to as
online marketing
ambient marketing
cause marketing
direct marketing
3
Placing a branded item into a movie is a form of advertising referred to as
relationship marketing
ambient marketing
product placement
direct marketing
4
A form of marketing that doesn't involve paying for attention or publicity is called
public relations
brand ambassadors
sponsorship
video marketing
5
Business to Business (B2B) is when
a company competes with another company
a company sells to other companies
when a company sells to consumers
a company buys another company
6
A company that uses surprise interactions to promote a product or service is called...
cause marketing
guerilla marketing
loyalty program
public relations
7
User generated content is
created by followers, product users or consumers
a form of paid advertising
a form of event marketing
a form of sales promotion
8
In marketing, SME is the acronym that stands for...
Small Marketing Enterprise
Small to Medium Event
Subject Matter Expert
Social Media Event
9
The term used to describe the extent to which customers are familiar with a brand is
target market
brand awareness
product development
transactional marketing
10
Selecting the right target market will....
Attract everyone and there fore increase business
Ensure the business stays afloat
Will make the business look like they're doing the right thing
Attract guests most likely to buy the product/service, increasing business
11
An example of social media marketing is
radio advertising
newspaper advertising
tv advertising
Facebook advertising
12
What are the four Ps of Marketing?
Product, peace, price, promotion
Promote, place, price, pride
Product, place, please, promotion
Product, place, price, promotion
13
Why is customer segmentation necessary?
It helps to improve client retention
It keeps staff focussed
It helps to distinguish between customer types
It weeds out unecessary customers

MARKETING CONCEPTS REVIEW Flashcards | StudBud