Sports & Entertainment Communications

Publicity affects many critical components of the sports and entertainment business model, including _________.

What are the three approaches to media relations?

A coordinated effort to handle the effects of unfavorable publicity or of an unfavorable event.

A prewritten story about an organization or athlete/entertainer that is disseminated to various media.

Which of the following could be a source of sports and entertainment information?

___ generally imply that the organization has a newsworthy announcement featuring information of significant importance.

When a movie gets a score on Rotten Tomatoes, that film is gaining

Any news or media outlet is a potential source of sports and entertainment information.

What is one way that community relations initiatives are typically implemented?

Sneak previews to the press prior to product release and launching a media blitz are all components of

To communicate an organization’s publicity goals internally, company employees must __________.

Many organizations now create an electronic version of the media kit because it allows for __________.

Negative publicity can always be prevented by sports organizations as long as they have a really good PR director.

Which of the following functions is responsible for generating publicity?

Every press release must include the ___________.

Activities that promote the image and communications an organization has with its employees, customers and public.

The goal of community relations is to avoid any issues related to enhancing public understanding

The __ refers to the constant media coverage of newsworthy events taking place, as well as the reactions of those events

How many primary functions exist in sports and entertainment communications?

A general willingness to work with a person or organization based on a positive reputation or relationship.