Promotional Mix- Chapter 17 Review

A rebate on your new cell phone is an example of

What is the color of Ronald McDonald's shoes?

An inexpensive item given to consumers at no cost with the businesses name/logo on it

Which of the following is not an element of the promotional mix?

What was Mickey Mouse's name before it was changed to Mickey?

Runza is promoting their temperature Tuesday pricing

What are the post managers attending this weekend in Las Vegas?

Featuring a specific product on TV shows or in the movies 

What street does Sponge Bob Square Pants live on?

Does not directly sell anything, but does create a favorable image, which helps with sales

When was the last time Michael Jordan played in the NBA?

Creation of consumer interest and demand that makes a retailer want to stock a product

A business has the least amount of control over this type of promotion

Promotion that involves communicating face-to-face

Starbucks recently made big changes to their membership card- what is it?

A product company chooses the location on the grocery store shelves

A restaurant and hotel—combine promotional resources to create a campaign for both companies.

An award given to employees who meet or exceed a company’s sales quota for a product

Younkers hosted their community day sales in November which is an example of

What is a special price discount that is given as an incentive to wholesalers and retailers?

All activities other than personal selling, advertising, and public relations

The Huskers played in the Foster Farms Bowl last year, what kind of promotion is it?

Form of non-personal promotion such as a TV commercial

A story sent to the media which is written by and about a company or organization 

Element of the promotional mix that creates positive communication and goodwill for a business

What is the world's most popular and most played sport?

What was Elvis Presley's middle name? 

How many squares are there on a chess board?

Money a manufacturer pays a retail chain to place a product on store shelves 

Which of the following is not one of the three goals of promotional activities?

A carefully planned combination to persuade customers to buy and support a business’s products.

This helps a company inform, persuade, and remind consumers of the company or product

A tanning salon sends its current clients text messages and emails about what is going on

When a manufacturer or wholesaler tries to convince a retailer to stock products being promoted

What kind of pants was Jake from State Farm wearing?