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Unit 1: World of Marketing Flashcards | StudBud
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Unit 1: World of Marketing
Unit 1: World of Marketing
22 terms
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StudBud Administration
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Marketing Principles - 4P's, 7 Functions, Market Segmentation, Other Basic Marketing Concepts
Flashcards
22 cards
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Practice quiz
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Questions
22
Answers
1
Grouping customers who all live in Forsyth county is an example of
Behavioral Characteristics
Demographics
Geographics
Psychographics
2
Some products are usually mass marketed, but companies can use a mix of marketing segmentation
True
False
3
This market segmentation is based on people's interests and values:
geographics
psychographics
demographics
behavioral characteristics
4
Bath and body works emails coupons to customers to inform them of new products and persuade them to make a purchase
pricing
distribution
selling
promotion
5
Selling cleats specifically designed for people who like to play soccer, baseball and football
Behavioral Characteristics
Psychographic
Geographic
Demographic
6
They key tool in matching supply and demand.
merchandising
service
marketing
exchange
7
Every company is involved in marketing, which means it takes place all around us.
True
False
8
Satisfying customers needs and wants while making a profit
Marketing concept
Marketing strategy
Marketing mix
Promotional mix
9
A salesperson approaches you in a store to explain features of the product. This is known as "selling"
False
True
10
The marketing concept is a business wide commitment to customer satisfaction.
True
False
11
School store is going to start selling hot coco. What should be used to inform ppl about this?
Financial analysis
Distribution
Manufacturing
Marketing
12
Most products are sold using market segmentation
True
False
13
McDonald's offers a value menu where items cost $1-$2. This is an example of:
distribution
Product/service mangagement
selling
pricing
14
A clearly defined segment of the market which a business wants to appeal to:
market slice
target market
industrial market
consumer market
15
Marketing information management is not helpful in making better business decisions.
False
True
16
car wash is an example of
service
product
17
A pack of tennis balls is an example of a
product
service
18
Which of the following is an example of using a marketing segmentation strategy
BP regular gasoline
Denture adhesive
Sprite in cans
Dasani plastic water bottles
19
Marketing is not an exchange relationship.
False
True
20
Demographics include age, gender, income level and ethnicity
True
False
21
The combination of four basic marketing decisions - product, place, price, and promotion
marketing concept
marketing mix
demographics
target market
22
A local bakery gets a loan from the bank to purchase new equipment and expand their production. This is an example of:
promotion
market planning
selling
distribution
