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Topic E: Market Segmentation & Targeting Flashcards | StudBud
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Topic E: Market Segmentation & Targeting
Topic E: Market Segmentation & Targeting
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Re-cap quiz for Topic E. Compete quiz without using textbook/notes.
Flashcards
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Questions
17
Answers
1
"create better things in a better way (Allbirds sneakers brand)" is an example of a
a product orientation
mass marketing strategy
supplier
positioning statement
2
The "Michelin Man symbol" provides which kind of differentiation?
channel differentiation
people differentiation
services differentiation
image differentiation
3
Demographic segmentation is about segmenting the market based on
The characteristics of the population
Location
Consumer psychology
Consumer behaviour
4
Hugo's Terrace is a nightclub aimed at the over 40's. What type of segmentation is being used here?
Behavioural
Geographical
Psychographic
Demographical
5
Which of the following car brands/models are targeting a niche segment?
Bugatti Veyron
Renault Clio
Fiat 500
Ford Focus
6
"The responsiveness to one or more elements of the marketing mix", refers to which of the MASDA criteria?
Measurable
Substantial
Differentiable
Accessibilty
7
The market segment that a business aims its product or service at, is called their
Main market
Target market
Specific market
Mass market
8
A business divides up groups of consumers with terms such as 'thinkers', 'believers', 'achievers', 'makers',
Geographical segmentation
Behavioural segmentation
Demographical segmentation
Psychographical/lifestyle segmentation
9
Interflora has 26% market share of the €1.5 million flowers market. What are Interflora's annual sales?
€930,000
€390,000
€190,000
€260,000
10
The proportion of a market owned by one business is called its
Market share
Market value
Market slice
Market segment
11
Which of the following is an advantage of market segmentation
Allows a business to target more effectively
Reduces the need to run promotion
Can charge higher prices
Lets a business invest more money in production
12
Decathlon applies which kind of overall positioning strategy?
The same for less
More for less
More for more
Less for much less
13
Which of the following is the best example of a mass market approach
Plasmon organic baby food
Jaguar E-type
Andrex Toilet paper
Patek Philippe wrist-watch
14
The correct sequential three step process in market segmentation is:
Segmentation, targeting and positioning
Differentiation, positioning and segmentation
Targeting, differentiation and positioning
Positioning, targeting and segmentation
15
Lifestyle segmentation is about
Developing products that match consumers way of life
Dividing market based on age
Understanding what consumers like about their life
Developing stylish products for that segment
16
Geographic segmentation is about
Dividing markets based on location
Dividing consumer groups based on lifestyles
Dividing consumer groups based on social status
Understanding the benefit the product has to offer
17
"Product positioning" refers to
in which retail outlet the product is sold
the sales revenue compared to competing brands
Where the product is placed on a supermarket shelf
a clear place in the mind of the consumer
