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MKTG101 - Week 5 Flashcards | StudBud
MKTG101 - Week 5
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Which of the following is NOT a challenge presented to marketers by the product life-cycle?
A
A firm must be good at developing new products to replace ageing ones
B
It is difficult to plot the stages as a product goes through them
C
A firm must be good at adapting its marketing strategies
D
Innovation is very expensive and risky
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