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Duplicate of Entertainment Marketing Challenge Flashcards | StudBud
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Duplicate of Entertainment Marketing Challenge
Duplicate of Entertainment Marketing Challenge
10 terms
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StudBud Administration
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48 plays
A review of basic entertainment marketing concepts #marketing #entertainment #education
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
Travel and Tourism is part of the entertainment marketing sector?
False
True
2
Consumers spend discretionary income on entertainment?
False
True
3
Is this an example of direct or indirect merchandising?
Indirect
Direct
4
The fans of the music, show, or event are the ones that determine the success is known as?
Consumer Confidence
Entertainment Marketing
Fans Rule
Customer Satisfaction
5
Is this an example of direct or indirect merchandising from Star Wars?
Direct
Indirect
6
The target market
psychographics
of a Rolling Stones Concert would include …
Interest in Classic Rock
Males, age 44 - 62
Interest in Rap Music
High Income
7
The entertainment marketing sector includes...
Sports
Insurance Industry
Edutainment
School Field Trips
8
Is this an example of direct or indirect merchandising from Star Wars?
Indirect
Direct
9
Sprint’s sponsorship of
The Voice
TV show is beneficial for Sprint because it…
increases music sales
decreases negative publicity
increases busines-to-business sales
increased business exposure
10
Options that a person misses out on when making a purchasing decision is known as?
Discretionary Choices
Economic Choices
Opportunity Cost
Discretionary Income
