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Insomnia Cookies .... Did you actually listen to the podcast? Flashcards | StudBud

Explore/Insomnia Cookies .... Did you actually listen to the podcast?

Insomnia Cookies .... Did you actually listen to the podcast?

10 terms·StudBud Administration·26 plays

Insomnia Cookies .... Did you actually listen to the podcast?? .... Hmmmmmm ?

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Questions 10

Answers

1
Which of the following BEST describes Insomnia’s growth strategy?
Partner with colleges and expand in student-heavy areas
Shift focus to morning delivery
Focus only on NYC and LA
Grow Slowly with few locations
2
Where did Seth Berkowitz start baking cookies?
Commercial Bakery
High School Kitchen
College Dorm Room
Friends Apartment
3
What was one major challenge Seth faced as Insomnia grew?
Keeping up with overnight shipping
Scaling Operations and hiring
Lack of Cookie Recipes
Losing interest in baking
4
What niche did Insomnia Cookies serve?
Morning Breakfast Delivery
Health-conscious desserts
Late-night dessert delivery
Corporate catering
5
What does Seth credit as part of his success?
Getting into franchising early
Staying Obsessed with the Product
Reading business books weekly
Avoiding Tech Trends
6
Insomnia Cookies’ brand identity is most aligned with:
Casual, Student-Friendly, late night vide
Corporate Professionalism
Luxury Baked Goods
Meal Prep and Fitness Culture
7
True or False: Seth always wanted to start a cookie business.
True
False
8
How did Seth originally deliver cookies?
Through UberEats
By Foot
By Bike Messengers
First Class (Overnight Shipping)
9
What tech shift helped boost Insomnia’s growth?
AI Robotics and Customer Service
Smartphone App Culture
Email Marketing
Bitcoin Payment Systems
10
What major brand acquired Insomnia Cookies?
Krispy Kreme
Dunkin'
Starbucks
Panera