Modes of Persuasion

Question 1

What persuasive mode is a brand primarily appealing to when they use celebrity endorsements?

Accepted Answer

Ethos

Question 2

"Think about the joy on your child’s face when they open this gift on Christmas morning!"

Accepted Answer

Pathos

Question 3

What does kairos refer to?

Accepted Answer

Appealing to opportunity

Question 4

"Our company has been a trusted leader in the industry for over 50 years."

Accepted Answer

Ethos

Question 5

"As the holiday season approaches, there’s no better time to buy gifts for your loved ones."

Accepted Answer

Kairos

Question 6

"If we don’t act now, countless innocent lives will be lost to this preventable disease."

Accepted Answer

Kairos, Pathos

Question 7

Using statistics and facts appeals to pathos

Accepted Answer

False

Question 8

Generalisations and hyperbole appeal to ethos

Accepted Answer

False

Question 9

"Over 80% of our customers have reported a significant improvement in their energy levels after using this product."

Accepted Answer

Logos

Question 10

Which persuasive device best appeal to pathos?

Accepted Answer

Inclusive language

Question 11

"I’ve dedicated my life to studying climate change, and I can tell you that the evidence is undeniable."

Accepted Answer

Ethos

Questions 11