A Review of PUB10001

Marston’s RACE, Hendrix’s ROPE and Cutlip and Center & Broom’s four-step process are ________

Before the PR campaign, you are assigned to lead the formative research. Which sources of infor. should you consider?

When will it be the Online Test of Unit PUB10001?

_____________ involves sending out alerts, briefing a spokesperson, preparing questions and answers.

The term ‘public relations’ reportedly first appeared in the US Yearbook of Railway Literature in ___________.

"The ______________ is the very essence of the democratic process, the freedom to persuade and suggest" (Bernays, 1947).

Excellence theory was built on Grunig and Hunt’s 1984 ‘_________________________’ approach.

News media prioritise what news is ‘important’ is used to describe which theory below:

An organisation open to external comment and responsive regarding communication and policy adaptation is termed an_____.

In your pitch meeting with 3CE for their next wave of expansion in Vietnam, factors that affect choosing influencers are

Your client is an IT-based start-up. What are the organisation's internal factors you think you should consider?

Kant’s _____________ approach views an action as (morally) right or wrong, regardless of the consequences/circumstances

Which country draws on the ideology of Pancasila-shared values & a sense of national identity rather than individualism?

Mismanagement, product defects, workplace safety and labour disputes are examples for

The GIF below represents for

The foundation of Ivy Ledbetter Lee’s approach can be seen in his ________________.

Traditional media include newspapers, radio, television, magazines and newsletters.

______ was one of the earliest PR executives to argue for the role of acting acting as an ethical counsel to management.

ROPE stands for _______________________.

Boundary spanning is interacting with/ building relationships with people inside & outside your group or organisation.

According to the Elaboration Likelihood theory, the most effective way to communicate a message is to send the same ____

Terrorist attacks, fire, natural disasters, workplace violence, and technology disruption are examples for

You are a consultant for a local NGO acting for children's and women's rights. What are the external factors of the NGO?

Situational theory is based around the concept of "________________".

What was the period of the PR of Expansion in the US?

Copyright does not protect ________

Corporate/ Organisational image is the sum of how publics view a company/ organisation.

Which theory can be considered to test campaign messages on a sample public before general release?

Guanxi refers to having personal trust & relationship with s/o, & can involve moral obligations and exchanging favours.

The evaluative research is conducted during & after your PR campaign while _________ is carried out before the campaign.

By the following summer, your PR department is requested to host networking events suitable for employees and customers.

Your boss asked you to gather information about employees' opinions about the Top 5 critical issues of the organisation.  

According to Situational Theory, four types of publics are non-publics, latent publics, aware publics and __________.

Aristotle’s teleological approach/_______ views an action as right or wrong depending on the consequences/circumstances.

One of the main tasks of the internal/in-house practitioner is to help the organisation/client.

Different theories will have application across different public relations contexts and situations.

PR is a(n) ________ that builds mutually beneficial relationships between organizations and their publics (PRSA, 2012).

Comprehensive reputation management is a long-term strategy for _____________ an organisation's reputation as an asset.

A timeline tool can be used in the PR program (PR planning process) is ____________.

Who were the key figures during the period 1906 - 1923 of PR in the US?